by Jeff Slater | Apr 22, 2015 | Marketing Advice
Chaos: A state of utter confusion or disorder, a total lack of organization. From the Latin for the chasm, yawn or gape. “I would love to have greater control over my marketing activities, but I seemed to be living in chaos. What can I do? How can I manage the...
by Jeff Slater | Apr 20, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
What is your go to method for finding a resource to help you fix your roof, your pipes or your car? More importantly, how do your customers find out about you and your product or service? More often than not it is on Facebook or other social media outlets. Can...
by Jeff Slater | Apr 17, 2015 | Marketing Advice
May I have your attention? Just for 3 minutes and 32 second. Please. It appears that the most difficult part of a marketer’s job is grabbing someone’s attention today. Given content shock with the tsunami of blogs, emails and outbound videos, it is no wonder that our...
by Jeff Slater | Apr 15, 2015 | Marketing Advice
Who really uses marketing coaches and what do they expect to get in return? What would lead a small to mid-sized business to hire someone to help them with their marketing? And what exactly would they do for a business? Since I am a marketing coach (on weekends and...
by Jeff Slater | Apr 13, 2015 | Marketing Advice
In a recent marketing coaching conversation, I spoke to a man who has been assigned to head up marketing for a B2B software company with revenue of under $100 million. He had never been in this position before and wanted some marketing counsel from someone who has...
by Jeff Slater | Apr 10, 2015 | Marketing Advice
During the last month, I received seven requests to fill out a survey for various companies who I interacted with either online or in the real world. Sorry Terminex, but I am not interested in having you bug me. But only one company, called me to say thank you and did...
