by Jeff Slater | Mar 23, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Can you turn your product or service into a subscription that offers a differentiated way to do business? Companies that offer the same service as their competitor, might find the subscription approach a novel way to be distinctive and to change how your brand is...
by Jeff Slater | Mar 20, 2015 | Marketing Advice
Have you ever seen a business pivot from one model quickly to another? I learned the background story of how a start up shifted gears while watching Your Business that airs on MSNBC. The show focuses on small business needs around funding, marketing, strategy and so...
by Jeff Slater | Mar 18, 2015 | Marketing Advice
A marketing consultant I know recently asked me to be a sounding board for some work she is doing with a client. She needed a bit of a reality check since she was asked to do work on positioning yet the company didn’t even have a plan of who they would segment...
by Jeff Slater | Mar 11, 2015 | Interesting Brands, Marketing Advice
In a traditional marketing class in college, you will learn about the 4 P’s of marketing. Price, Promotion, Product and Place. Most people understand the importance of the first three but place is often overlooked, misunderstood and gets lost in the conversation....
by Jeff Slater | Mar 9, 2015 | Marketing Advice
Is your brand sick and weakened from a lack of attention? A thermometer is a simple device, used in a checkup to help you decide if someone is ill. It provides a clear reading to help detect a temperature. A brand needs a similar instrument to help diagnose if it is...
by Jeff Slater | Mar 4, 2015 | Marketing Advice
Of all the decisions that will help a small business on the road to success, nothing is more important than the right name. A name is the core of your marketing so it requires thought, discipline and some inspired spirit. Along with my colleagues, I have named many...
