by Jeff Slater | May 1, 2015 | Marketing Advice, Personal Stories
I buy my mother chocolates for Mother’s Day because as Forest Gump said, “life is like a box of chocolates AND there is nothing like sweet navigation to make the shopping experience easy.” At least I think he said that. Mom loves chocolate and is the keeper of the...
by Jeff Slater | Apr 29, 2015 | Interesting Brands, Marketing Advice
Does your product market itself? Does it carry within something that a customer wants to share with her friends? Do you understand how you got your first sale and what story someone believed about your product? If not, you may to to rethink what story you want your...
by Jeff Slater | Apr 27, 2015 | Marketing Advice, Marketing People
Imagine another movie star creating a product. Your first thought is that this is a celebrity play – she’ll get on The Today Show and get tons of PR for her effort about some dopey perfume called A Breath of Wilderness. But in today’s story, there are eight...
by Jeff Slater | Apr 22, 2015 | Marketing Advice
Chaos: A state of utter confusion or disorder, a total lack of organization. From the Latin for the chasm, yawn or gape. “I would love to have greater control over my marketing activities, but I seemed to be living in chaos. What can I do? How can I manage the...
by Jeff Slater | Apr 20, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
What is your go to method for finding a resource to help you fix your roof, your pipes or your car? More importantly, how do your customers find out about you and your product or service? More often than not it is on Facebook or other social media outlets. Can...
by Jeff Slater | Apr 17, 2015 | Marketing Advice
May I have your attention? Just for 3 minutes and 32 second. Please. It appears that the most difficult part of a marketer’s job is grabbing someone’s attention today. Given content shock with the tsunami of blogs, emails and outbound videos, it is no wonder that our...
