by Jeff Slater | Jun 15, 2015 | Marketing Advice
I have noticed how ineffective B2B email marketing is lately. I call it an E-Malaise. It is that general feeling of discomfort, illness or uneasiness you feel when you open up your inbox and marketers are tossing unclear messages at you that are complicated and...
by Jeff Slater | Jun 12, 2015 | Marketing Advice
We like to think of our brands as immortal. They will live forever as long as we keep adapting to the marketplace. But what if your brand needs a sell-by date and you had a limited amount of time? What would you do differently? What if you were only going to own the...
by Jeff Slater | Jun 10, 2015 | Interesting Brands, Marketing Advice
I often sound like a broken record. When I give marketing advice, I am always asking someone to fill in the sentence, only we_________. What is it that you focus on that no one else owns or pays attention to? From the red soul of Christian Laboutin to the one for one...
by Jeff Slater | Jun 8, 2015 | Marketing Advice, Personal Stories
I have been traveling on business to Europe this past week. Since I don’t speak French or Italian, I am often at the mercy of a sign or pictograph for information. As I was buck naked about to get into the shower, I was faced with my first challenge in the south of...
by Jeff Slater | Jun 5, 2015 | Marketing Advice, Marketing Books
I read Better and Faster by Jeremey Gutsche this past week. Mitch Joel interviewed him on his podcast. Jeremy is the founder of Trend Hunters, a website/business that consults with companies to help them see patterns and opportunities. What business isn’t hunting for...
by Jeff Slater | Jun 3, 2015 | Marketing Advice
Isn’t it time for a little reality check about all the talk about Big Data? I think what has been missing is Big Emotion from the story. Companies can now capture infinite amounts of data on consumer behavior. They can merge, purge and cross tab until they are blue in...
