by Jeff Slater | Jun 22, 2015 | Interesting Brands, Marketing Advice, Personal Stories
Starting any business is difficult. There are so many things you must do. But, there are an equal amount of things you shouldn’t do. Nine things NOT TO DO if you start a food business. Don’t ask your friends and family for their opinion about the product. They...
by Jeff Slater | Jun 19, 2015 | Interesting Brands, Marketing Advice, Marketing People
Imagine a retail clothing store that reacts to trends within days instead of quarters? What can your business learn from Zara, and the brilliant retailer, Amancio Ortega? Ortega is said to be worth $72 billion dollars and just behind Bill Gates as world’s richest...
by Jeff Slater | Jun 17, 2015 | Marketing Advice, Personal Stories
Please Stop Doing This on Linkedin Dear Jeff, Thanks for accepting my invitation to connect. I want to see if you are available to speak to me so that I can tell you about my company, our services and why I think your business needs our help. I looked at your...
by Jeff Slater | Jun 15, 2015 | Marketing Advice
I have noticed how ineffective B2B email marketing is lately. I call it an E-Malaise. It is that general feeling of discomfort, illness or uneasiness you feel when you open up your inbox and marketers are tossing unclear messages at you that are complicated and...
by Jeff Slater | Jun 12, 2015 | Marketing Advice
We like to think of our brands as immortal. They will live forever as long as we keep adapting to the marketplace. But what if your brand needs a sell-by date and you had a limited amount of time? What would you do differently? What if you were only going to own the...
by Jeff Slater | Jun 10, 2015 | Interesting Brands, Marketing Advice
I often sound like a broken record. When I give marketing advice, I am always asking someone to fill in the sentence, only we_________. What is it that you focus on that no one else owns or pays attention to? From the red soul of Christian Laboutin to the one for one...
