by Jeff Slater | Jul 29, 2015 | Marketing Advice, Marketing People
I had an opportunity to reconnect with a brilliant marketing professional, I deeply admire. His work has been a model of inspiration for me. His inventiveness is a source of laughter and insight that is rare in this cut and paste world. Tom is an original who has...
by Jeff Slater | Jul 24, 2015 | Advertising, Interesting Brands, Marketing Advice, Personal Stories
Marketing is different from branding. Marketing is a series of tactics. Branding is residue of the strategy. Marketing is a series of actions that PUSHES the consumer or business along to buy your product. Branding is about creating A MAGNETIC PULL that creates loyal...
by Jeff Slater | Jul 22, 2015 | Marketing Advice, Personal Stories
I had to get a tire replaced so I dropped my car at a shop. Since it was early, I walked over to the local bagel place to get shmear and to catch up on emails. I was stopped in my tracks as I walked along the side of this restaurant. The stench was way beyond bad. It...
by Jeff Slater | Jul 20, 2015 | Marketing Advice
Imagine that Macy’s CFO, Karen Hoguet blames Netflix as a reason why sales are sluggish. Electronics and online subscriptions are taking market share from apparel, Hoguet said at a recent conference. I think part of that is the customers are buying other things,...
by Jeff Slater | Jul 17, 2015 | Marketing Advice, Personal Stories
I work hard at being clear, understood and a skilled communicator. This is true of my personal as well as my professional life. I am consistently rated as outstanding at communications during performance reviews and with my consulting clients. Writing clearly is...
by Jeff Slater | Jul 15, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
You are late for a meeting in town. You struggle to find a parking spot on the street. You realize you don’t have any change. Then you notice the sign on the window. “We have change for the meters if you need it.” How easy is that? Yet, the default setting for...
