by Jeff Slater | Aug 12, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
Marketers keep slicing the pie thinner and thinner. Dave Asprey, the guy behind Fat Water, is going to a different end of the spectrum to add weight, wet and wonder to his new product idea. Are You Shocked that FATwater is a thing. Asprey, who is the guy behind...
by Jeff Slater | Aug 10, 2015 | Marketing Advice, Personal Stories, Uncategorized
I’m sorry to tell you this, but your customer determines if your brand can be part of their world. Not you. She makes a choice to let you come in, and be part of her everyday experiences. Without her permission, the door is not opened. Marketers try hard to...
by Jeff Slater | Aug 7, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
Packaging is a real art form and vital for getting your product to be noticed. From marketing brownies, fresh squeezed juices, Cheerwine, Slim Jim and dozens of other products, I have learned a few tricks of the trade. Here are nine ideas to prevent the most common...
by Jeff Slater | Aug 5, 2015 | Interesting Brands, Marketing Advice, Marketing People
A value proposition is a simple way of understanding what your products, brand and company mean for your customer. A true value proposition enables your customer’s desires, so that they can realize their dreams. The difference is important. You want your value...
by Jeff Slater | Aug 3, 2015 | Interesting Brands, Marketing Advice
Most conventional businesses don’t often think about pricing models. They look at the competitive landscape and charge a price that is in the range of others. As long as we are competitive, we can win the day with our charm and classic good looks. Sorry Don Draper...
by Jeff Slater | Jul 31, 2015 | Marketing Advice, Marketing Start Ups
The most common question I get from readers and friends is how to start a small business. Starting is the really hard part. People expect some secret sauce that you spread across your forehead and suddenly, customers start to call. Ideas are easy to say, actions are...
