by Jeff Slater | Jul 13, 2015 | Marketing Advice, Marketing People, Personal Stories
Lisa Gross missed out on some important experiences like cooking with a grandparent, who could tell stories about life in the old country while sharing a classic recipe from back home. It was this gap that helped her create an inspired business idea called League of...
by Jeff Slater | Jul 10, 2015 | Advertising, Interesting Brands, Marketing Advice
Why don’t companies do more things to surprise and delight their customers? Wouldn’t the unexpected acknowledgement be more powerful than 20% off until 6pm on Saturday? I don’t get all the attention grabbing discounting, noise and interruptions that flow at...
by Jeff Slater | Jul 8, 2015 | Marketing Advice
My personal cell phone was given to me by Fred Flintstone. At least it felt like the phone was that old. I’m embarrassed to say it wasn’t very smart and it was a product from the last century. It was an old LG flip phone that I use to call my mother on my ride home...
by Jeff Slater | Jul 6, 2015 | Interesting Brands, Marketing Advice
Imagine becoming the hero to your target audience. Could you find help them at a moment when your target audience are in need of assistance and your brand and product saves the day? Mini Cooper did this in a brilliant way and it offers lessons to marketing...
by Jeff Slater | Jul 3, 2015 | Interesting Brands, Marketing Advice, Marketing People
Businesses need to grow. Like anything that stands still, it loses energy if it isn’t moving forward. Owners, general managers and sales managers have to find ways to connect to new prospects, in new geographies or at different parts along the value chain. You...
by Jeff Slater | Jul 1, 2015 | Advertising, Marketing Advice, Personal Stories
I was wandering through Whole Foods doing a little shopping, and I went over to the seafood counter to buy some salmon. In front of me was a whole octopus in all its odd and freaky glory. I wondered who buys this stuff and what do they do with it. And then, a...
