by Jeff Slater | Jun 8, 2015 | Marketing Advice, Personal Stories
I have been traveling on business to Europe this past week. Since I don’t speak French or Italian, I am often at the mercy of a sign or pictograph for information. As I was buck naked about to get into the shower, I was faced with my first challenge in the south of...
by Jeff Slater | Jun 5, 2015 | Marketing Advice, Marketing Books
I read Better and Faster by Jeremey Gutsche this past week. Mitch Joel interviewed him on his podcast. Jeremy is the founder of Trend Hunters, a website/business that consults with companies to help them see patterns and opportunities. What business isn’t hunting for...
by Jeff Slater | Jun 3, 2015 | Marketing Advice
Isn’t it time for a little reality check about all the talk about Big Data? I think what has been missing is Big Emotion from the story. Companies can now capture infinite amounts of data on consumer behavior. They can merge, purge and cross tab until they are blue in...
by Jeff Slater | Jun 1, 2015 | Interesting Brands, Marketing Advice
A commodity brand is interchangeable and no one wants to remark about it. It has no reason for people to share the story of what you offer. If you went away, no one would miss you or your work. Commodity brands swim in an ocean of sameness? Have you asked yourself why...
by Jeff Slater | May 29, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
Brands are in a fight for attention. They need to go beyond collecting reams of data to understand how a consumer engages with a product or service. Big data doesn’t trump emotions and values. You can’t just talk about features of your product anymore. At the...
by Jeff Slater | May 27, 2015 | Marketing Advice, Marketing Books
Jim Collins brought the phrase Big Hairy Audacious Goal (BHAG) into our lexicon. I always loved the notion of having a promise that is wild and hairy for a brand. Can businesses do something so outrageous that it stops you in your tracks and grabs your attention? ...
