by Jeff Slater | Jul 20, 2015 | Marketing Advice
Imagine that Macy’s CFO, Karen Hoguet blames Netflix as a reason why sales are sluggish. Electronics and online subscriptions are taking market share from apparel, Hoguet said at a recent conference. I think part of that is the customers are buying other things,...
by Jeff Slater | Jul 17, 2015 | Marketing Advice, Personal Stories
I work hard at being clear, understood and a skilled communicator. This is true of my personal as well as my professional life. I am consistently rated as outstanding at communications during performance reviews and with my consulting clients. Writing clearly is...
by Jeff Slater | Jul 15, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
You are late for a meeting in town. You struggle to find a parking spot on the street. You realize you don’t have any change. Then you notice the sign on the window. “We have change for the meters if you need it.” How easy is that? Yet, the default setting for...
by Jeff Slater | Jul 13, 2015 | Marketing Advice, Marketing People, Personal Stories
Lisa Gross missed out on some important experiences like cooking with a grandparent, who could tell stories about life in the old country while sharing a classic recipe from back home. It was this gap that helped her create an inspired business idea called League of...
by Jeff Slater | Jul 10, 2015 | Advertising, Interesting Brands, Marketing Advice
Why don’t companies do more things to surprise and delight their customers? Wouldn’t the unexpected acknowledgement be more powerful than 20% off until 6pm on Saturday? I don’t get all the attention grabbing discounting, noise and interruptions that flow at...
by Jeff Slater | Jul 8, 2015 | Marketing Advice
My personal cell phone was given to me by Fred Flintstone. At least it felt like the phone was that old. I’m embarrassed to say it wasn’t very smart and it was a product from the last century. It was an old LG flip phone that I use to call my mother on my ride home...
