by Jeff Slater | Sep 9, 2015 | Advertising, Marketing Advice, Marketing People
Apple is considered the world’s most valuable company. Steve Job’s genius is legendary, and he doesn’t need another blog post extolling his mastery. But it is Steve’s failure with The Lisa that intrigues me since it proved to be so pivotal to his understanding of...
by Jeff Slater | Sep 7, 2015 | Marketing Advice, Marketing Books, Personal Stories
My friend Paul Mabray told me about a book that I should read call PreCommerce. He explained that the author, Bob Pearson clearly describes how companies and customers are transforming business together When you think about it, so much has changed about buying...
by Jeff Slater | Sep 4, 2015 | Advertising, Marketing Advice, Marketing Books, Marketing People
There is a wonderful article by Douglas Van Praet in Fast Company about metaphors. WHY METAPHORS BEAT THE SNOT OUT OF FACTS WHEN IT COMES TO MOTIVATING ACTION. Doug spoke at a Wine Marketing Exchange Conference two years ago and his book, Unconscious Branding is...
by Jeff Slater | Sep 2, 2015 | Interesting Brands, Marketing Advice, Marketing People
Some of the best marketing brings a fresh experience to your customers. A movie theater in Austin has taken this to a new level. Sea level, to be exact. Instead of your typical promotions, they go out of the way to bring jaw-gripping experiences to their audience....
by Jeff Slater | Aug 31, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
As I was writing a post for my blog this past week, I noticed that it was #500. I was surprised that over the last few years I had written that many blogs. It made me reflect back a bit to consider why I believe marketers need to blog. What is the benefit for small to...
by Jeff Slater | Aug 28, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
