by Jeff Slater | Dec 30, 2015 | Marketing Advice, Marketing Start Ups
A common question I get from small business owners is what are some free or low-cost marketing strategies for my small business? Here are 16 low-cost marketing strategies for small business for 2016 that will help you jump start the new year. Grow awareness outside...
by Jeff Slater | Dec 28, 2015 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
They could have quickly opened up a traditional pharmacy and dispense pills like everyone else. Instead, they wanted to solve a problem through innovation and technology. TJ Parker and some New Hampshire colleagues decided to prescribe a better solution. How could...
by Jeff Slater | Dec 23, 2015 | Foodpreneurs, Marketing Advice, Marketing People
The luggage shop that greets you with a hug isn’t boring. (The owner always asks, “may I give you a hug today to say hello?”) The golf course that organizes a picnic for families once a year on the 18th green isn’t boring. The pet shop that organizes a bus from a...
by Jeff Slater | Dec 21, 2015 | Marketing Advice, Personal Stories
Did you Achieve Your Goals in 2015? You start each year with unbridled enthusiasm and a game plan. 2015 was the year you expected to take share from your competitors or enter a new market. You had many new products that your team introduced and a spanking new ad...
by Jeff Slater | Dec 18, 2015 | Marketing Advice
Are you always clear when you go to a website what that company does? Is it obvious what business they are in and what exactly they sell or what problem their product solves? For me, it’s often not very clear. It is as if the person designing the site doesn’t realize...
by Jeff Slater | Dec 16, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
When marketing is helpful, it changes the dynamic of your relationship with a customer. Instead of saying, “buy this,” you are encouraging them to “learn this.” It is a big difference and may be one of the coming trends in marketing in the next few years. When...
