by Jeff Slater | Jan 15, 2016 | Advertising, Interesting Brands, Marketing Advice
Your customers are not all the same. They may need to hear different messages based on the story they want to tell themselves. Most businesses have several segments of customers, each having a different need and who desire a different type of offering. Successful...
by Jeff Slater | Jan 13, 2016 | Marketing Advice
Do you remember doodling on your sneakers as a kid? Bucketfeet is the chance meeting of two strangers traveling through Argentina. (Ironically, that is where Blake Mykoskie from Tom’s got his inspiration for his shoe business). Raaja Nemani was a backpacker just...
by Jeff Slater | Jan 11, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
Do you keep asking the same question every day to understand a problem? Tony Xu does. His business, Door Dash is a foodie’s dream – to allow you to get food delivered to your home or office. Think Uber meets restaurants. He worries how to keep the ice cream cold...
by Jeff Slater | Jan 8, 2016 | Marketing Advice, Marketing Start Ups
There is plenty of debate about the value of having a website for your business among marketing professionals. Some people believe you should only use rented platforms where the customers hang out already. Some argue that apps are all you need to bring in customers. I...
by Jeff Slater | Jan 6, 2016 | Marketing Advice, Marketing Start Ups
Have you ever mapped your sales funnel so that you understand the various journeys that customers take to buy from you? It is enlightening. Like a road map or a blueprint, the sales funnel show you how customers travels from awareness to interest to desire to action –...
by Jeff Slater | Jan 4, 2016 | Interesting Brands, Marketing Advice, Marketing People
Ever notice how different the world looks to a child who is three feet tall? They see things from another vantage point than an adult. A child’s eyes look up at the world, where the adult is looking out or downward. It matters where your world view begins. When...
