by Jeff Slater | Nov 6, 2015 | Marketing Advice, Marketing People, Personal Stories
Marketers who genuinely understand how marketing works put help first in their relationships with their target audience. They move away from selling to serving. They shift to being useful and away from annoying. They understand that customers don’t buy from business’...
by Jeff Slater | Nov 4, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
When a company is committed to their values, they have two choices. Make a product and try and layer on marketing after the fact. Or, build marketing into the very essence of what they sell. ReWrap is a company who can see the forest from the trees. Tremendous...
by Jeff Slater | Oct 30, 2015 | Marketing Advice
Here is a little exercise most of you are afraid to do that could help keep your brand thriving and your business in good health. Write an Obituary for your Business This work is not a complex activity. You can complete it in a few hours or so. To start, assemble your...
by Jeff Slater | Oct 26, 2015 | Advertising, Interesting Brands, Marketing Advice
Marketing experts like to talk about the different types of media and exposure you can get. Paid, earned and owned. You need to be driving earned awareness to gain exposure for your brand. Driving Earned Awareness You can buy paid media and awareness, but it is often...
by Jeff Slater | Oct 23, 2015 | Interesting Brands, Marketing Advice, Marketing People
So many businesses do the same type of work. Whether you are an accountant, dentist or a moving company, there are plenty of competitors doing what you do. Finding a meaningful way to connect emotionally with customers, can be a powerful tool to differentiate...
by Jeff Slater | Oct 19, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
When you think about marketing commodities like water, gasoline or copper, you realize that any brand or service can be made special. There are many ways to differentiate the actual product from the way you sell and position it to your targeted consumer. I counted...
