by Jeff Slater | Dec 21, 2015 | Marketing Advice, Personal Stories
Did you Achieve Your Goals in 2015? You start each year with unbridled enthusiasm and a game plan. 2015 was the year you expected to take share from your competitors or enter a new market. You had many new products that your team introduced and a spanking new ad...
by Jeff Slater | Dec 18, 2015 | Marketing Advice
Are you always clear when you go to a website what that company does? Is it obvious what business they are in and what exactly they sell or what problem their product solves? For me, it’s often not very clear. It is as if the person designing the site doesn’t realize...
by Jeff Slater | Dec 16, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
When marketing is helpful, it changes the dynamic of your relationship with a customer. Instead of saying, “buy this,” you are encouraging them to “learn this.” It is a big difference and may be one of the coming trends in marketing in the next few years. When...
by Jeff Slater | Dec 11, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I didn’t plan on becoming a foodpreneur in the 1970’s. It wasn’t as if I leaped out of bed one morning and decided to make brownies for a living. My wife had started selling homemade brownies to the local stores in Philadelphia. I helped her out while focusing on...
by Jeff Slater | Dec 9, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
As an experiment, I signed up for several different email newsletters and blogs, to see how various marketing experts treat me. How often do they send me relationship building stuff or opportunities to learn for free — versus how quickly do they get into selling...
by Jeff Slater | Dec 7, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When a business starts with the simple premise, how can I help feed 200 million hungry children, it gets my attention. Most foodpreneurs start out thinking, how I can make a lot of money. But when motivation to solve a problem drives a business, the “WHY” matters....
