by Jeff Slater | Feb 2, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
If you live in or near the Triangle region of North Carolina, join me at The Triangle Marketing Club Meeting on February 23 at 6:00 PM. This is a FREE EVENT. I’ll be speaking about Ten Simple Lessons to Market Your Brand. It is a privilege to be asked to...
by Jeff Slater | Feb 1, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Do your customers do your marketing for you? Do they have any motive to tell your story? Recently, I wrote about Bucketfeet, a company who has built their marketing story into every pair of sneakers they sell. A community of artists creates the design and those chosen...
by Jeff Slater | Jan 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Did you know that McDonald’s buys 5% of all the eggs produced in the United States? Considering that they sell so many McMuffins, you would think that they would have listened to their customers who for years ask them to extend the hours of breakfast at their stores....
by Jeff Slater | Jan 27, 2016 | Marketing Advice, Personal Stories
The company I work for uses a travel agency to help us schedule flights and leverage some volume purchasing. This past week, I had to rebook my flights back from Germany to the U.S. due to the big storm on the east coast. Had I called the carrier (American), I...
by Jeff Slater | Jan 25, 2016 | Marketing Advice, Personal Stories
When you are trying to push for real change and progress in an organization, you need to get beyond your comfort zone. We marketers tend to enjoy staying in a warm, cappuccino-like risk-free zone. In a recent offsite meeting, the company I work for did exactly this...
by Jeff Slater | Jan 18, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Here are several warning signs that your brand may need a makeover. And I don’t mean adding eyeliner, lipstick and hair frosting. If you suffer from one of these issues, you are weakening your brand. Signs Your Brand Needs a Marketing Makeover You have inconsistencies...
