by Jeff Slater | Jan 8, 2016 | Marketing Advice, Marketing Start Ups
There is plenty of debate about the value of having a website for your business among marketing professionals. Some people believe you should only use rented platforms where the customers hang out already. Some argue that apps are all you need to bring in customers. I...
by Jeff Slater | Jan 6, 2016 | Marketing Advice, Marketing Start Ups
Have you ever mapped your sales funnel so that you understand the various journeys that customers take to buy from you? It is enlightening. Like a road map or a blueprint, the sales funnel show you how customers travels from awareness to interest to desire to action –...
by Jeff Slater | Jan 4, 2016 | Interesting Brands, Marketing Advice, Marketing People
Ever notice how different the world looks to a child who is three feet tall? They see things from another vantage point than an adult. A child’s eyes look up at the world, where the adult is looking out or downward. It matters where your world view begins. When...
by Jeff Slater | Dec 30, 2015 | Marketing Advice, Marketing Start Ups
A common question I get from small business owners is what are some free or low-cost marketing strategies for my small business? Here are 16 low-cost marketing strategies for small business for 2016 that will help you jump start the new year. Grow awareness outside...
by Jeff Slater | Dec 28, 2015 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
They could have quickly opened up a traditional pharmacy and dispense pills like everyone else. Instead, they wanted to solve a problem through innovation and technology. TJ Parker and some New Hampshire colleagues decided to prescribe a better solution. How could...
by Jeff Slater | Dec 23, 2015 | Foodpreneurs, Marketing Advice, Marketing People
The luggage shop that greets you with a hug isn’t boring. (The owner always asks, “may I give you a hug today to say hello?”) The golf course that organizes a picnic for families once a year on the 18th green isn’t boring. The pet shop that organizes a bus from a...
