by Jeff Slater | Jan 27, 2016 | Marketing Advice, Personal Stories
The company I work for uses a travel agency to help us schedule flights and leverage some volume purchasing. This past week, I had to rebook my flights back from Germany to the U.S. due to the big storm on the east coast. Had I called the carrier (American), I...
by Jeff Slater | Jan 25, 2016 | Marketing Advice, Personal Stories
When you are trying to push for real change and progress in an organization, you need to get beyond your comfort zone. We marketers tend to enjoy staying in a warm, cappuccino-like risk-free zone. In a recent offsite meeting, the company I work for did exactly this...
by Jeff Slater | Jan 18, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Here are several warning signs that your brand may need a makeover. And I don’t mean adding eyeliner, lipstick and hair frosting. If you suffer from one of these issues, you are weakening your brand. Signs Your Brand Needs a Marketing Makeover You have inconsistencies...
by Jeff Slater | Jan 15, 2016 | Advertising, Interesting Brands, Marketing Advice
Your customers are not all the same. They may need to hear different messages based on the story they want to tell themselves. Most businesses have several segments of customers, each having a different need and who desire a different type of offering. Successful...
by Jeff Slater | Jan 13, 2016 | Marketing Advice
Do you remember doodling on your sneakers as a kid? Bucketfeet is the chance meeting of two strangers traveling through Argentina. (Ironically, that is where Blake Mykoskie from Tom’s got his inspiration for his shoe business). Raaja Nemani was a backpacker just...
by Jeff Slater | Jan 11, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
Do you keep asking the same question every day to understand a problem? Tony Xu does. His business, Door Dash is a foodie’s dream – to allow you to get food delivered to your home or office. Think Uber meets restaurants. He worries how to keep the ice cream cold...
