by Jeff Slater | Mar 28, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Where does a brand live? In the old school analog world, it was created and promoted by marketing people who shouted at you with advertising. They may have decided for you what you would experience, what you might feel and even, how you should behave. The marketers...
by Jeff Slater | Mar 25, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Suze Yalof Schwartz was stressed. She worked with high fashion publications like VOGUE and Marie Claire. She felt as if she couldn’t be present in her day. She was running and checking off “to do” boxes. At the end of her day, she was exhausted and disconnected from...
by Jeff Slater | Mar 21, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
If you are thinking about starting a business, take an hour to consider is how you can help save people time. Uber is in the time-saving business, helping you to avoid the wait for a taxi to show up on a street corner. They leverage the “uber” availability of cars by...
by Jeff Slater | Mar 18, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Best practices means you are average. Better practices means that you are meaningfully different and standing out from the crowd. The marketing manager who follows best practices is doing her brand a disservice. Best practices mean you are following the category and...
by Jeff Slater | Mar 16, 2016 | Advertising, Marketing Advice, Personal Stories
Some companies love to bring in outsiders, consultants, and external agencies. Others never do. What is the cultural difference between these types of business? Often businesses have a vested interested to fully buy-in to their belief system. They don’t want outsiders...
by Jeff Slater | Mar 14, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
The groom is Keurig, an innovation that took the world by storm. It built a business based on a simple premise that making one great cup of coffee at a time meant something different within a household. I like a very dark roast; my spouse likes a milder blend. Selling...
