by Jeff Slater | Mar 9, 2016 | Foodpreneurs, Marketing Advice, Marketing People
The ideal state for a brand is a blue ocean – a category of one. How wonderful to market with no one as a competitor. Unfortunately, most of us live with competitors. Coke needed Pepsi. McDonald’s needed Burger King. Nike needed Adidas. BMW needs Audi. Don’t...
by Jeff Slater | Mar 7, 2016 | Marketing Advice
Image this: everything is free inside a coffee shop, except the time you spend in the store. Can you imagine Starbucks giving away its food? All you pay for is the time you spend in the shop? This little experiment is going on in a coffee shop in London called...
by Jeff Slater | Mar 4, 2016 | Advertising, Interesting Brands, Marketing Advice
I am fascinated by the idea of a brand trying to reposition itself. Can you shift how customer or businesses view your brand through a new message, a new communications framework or telling a different story? It isn’t easy, but there are examples of how this can be...
by Jeff Slater | Mar 2, 2016 | Marketing Advice, Marketing People, Personal Stories
I didn’t want to buy a car. I was happy driving my twenty-year-old Infiniti. Then ice happened in Raleigh, and I had a little slip and slide on the interstate. I wasn’t injured. Damaged beyond repair, my twenty-year-old J-30 was history. Hello Carmax, Hello, Mohammed...
by Jeff Slater | Feb 29, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine how difficult it would be to get around if you were in a wheelchair. Driving would become so much more complicated because cars were created for people who could use their legs to move between an accelerator and a brake. Then along comes Kenguru, the Hungarian...
by Jeff Slater | Feb 26, 2016 | Advertising, Interesting Brands, Marketing Advice
When you have a good, better and best brand strategy like Toyota, you need many degrees of separation. Toyota needed Lexus to be much more expensive and sold by exclusive dealers not associated with the Toyota brand. Walk into a Lexus dealer and you’d never known the...
