by Jeff Slater | Aug 12, 2016 | Marketing Advice
Did you know that only 7% of word of mouth marketing happens online? The rest occurs in your office when your colleagues mention a new restaurant she ate at last weekend. It happens at your kid’s soccer match when your son’s friend tells him about a new video game he...
by Jeff Slater | Aug 10, 2016 | Marketing Advice
Lately, I have had several prospective clients ask me a simple question. What is it you do? They knew they need help with their business so they started a conversation with me to learn how my experiences could be helpful to them. I used the following simple example....
by Jeff Slater | Aug 8, 2016 | Marketing Advice
Enterprise is a car company that rents cars. Period. End of sentence. Got it? After all, their name is Enterprise Rent A Car. Except, Enterprise does a lot more. Surprised? Their new ads featuring Joel McHale tells a crisp, clear story about the many ways they serve...
by Jeff Slater | Aug 5, 2016 | Marketing Advice
I got a question from a reader about pricing several months ago and thought I’d share my perspective on the topic. The wrong way to price a product or service is to take your cost and add a percentage of profit that you want to make on that product. This approach is...
by Jeff Slater | Aug 3, 2016 | Marketing Advice
Does this describe you? You haven’t read a book in the last year. You don’t listen to podcasts about your field of interest? You rarely read any trade magazines in print or online? You haven’t gone to a lecture, free course or digital webinar on a topic you know...
by Jeff Slater | Aug 1, 2016 | Marketing Advice
As a marketing consultant meeting with many new prospective clients, I’m amazed at how often everyone wants to jump to tactics. We need a new website. We need email marketing. We need to pump up our PR efforts. We need a new brochure to tell our story. Nope. You need...
