by Jeff Slater | Sep 21, 2016 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Sheila wants to cook more homemade meals for her family but like many, is time constrained. Her hectic life is a constant merry-go-round. She has titles like full-time mom, wife, daughter, daughter-in-law, and sales manager. Her days are filled with to-do lists that...
by Jeff Slater | Sep 19, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Books
When a food client of mine was creating a new website, they asked me to look at their wireframes and preliminary concepts. I told them I could sum up what I thought in one word. BORING! Why was it boring? It was formulaic and blended into dozens of other sites in the...
by Jeff Slater | Sep 16, 2016 | Marketing Advice, Personal Stories
Imagine a construction team showing up without a blueprint to tell them what to build? Imagine a ship without a captain or a bus without a driver. Without someone with a map or plan, your marketing team may be busy but going in too many directions that aren’t...
by Jeff Slater | Sep 14, 2016 | Interesting Brands, Marketing Advice, Marketing People
Daniel Gibbs of Posture Podiatrist, an Australian podiatrist ran into a problem many small business owners face. He was responsible for 80% of the revenue for his clinic. Instead of working on his business – he worked in his business. Something had to change to better...
by Jeff Slater | Sep 12, 2016 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Some companies and organizations are made up of many brands, not just one. When I was VP of Marketing at ConAgra’s Snack Food division, the company had a portfolio of at least 15 snack food products they marketed. Each brand had its own look, feel and personality....
by Jeff Slater | Sep 7, 2016 | Marketing Advice
Do you speak directly to your current community of customers and stakeholders? Several marketing audits that I have been working on for new clients demonstrated a surprising fact – so many companies are behind in collecting email addresses of customers so they can...
