by Jeff Slater | Oct 19, 2016 | Marketing Advice
I had the privilege to speak to an introductory marketing class at North Carolina State University this past week. About 350 students were in the auditorium to hear me share my views on marketing and to offer a perspective that isn’t from a textbook, but from real...
by Jeff Slater | Oct 17, 2016 | Marketing Advice, Marketing People, Personal Stories
After a few hours of phone screens, a mid-west company flew several candidates to their headquarters. The job seekers had a full-day of interviews talking to various executives and managers within the organization. Each of the three finalists spent at least ten hours...
by Jeff Slater | Oct 14, 2016 | Marketing Advice, Marketing People, Personal Stories
When the owner of a group of quick change oil stores wanted to reconsider how they market themselves, the first question I asked was, what does success look like and do you have a marketing report card? How will they measure the change in the short, medium and...
by Jeff Slater | Oct 12, 2016 | Branding Issues, Marketing Advice
Over time, brands need refreshing. Without some types of updates to the image, you can be stuck in the past with an outdated position that feels static. A simple change like Kentucky Fried Chicken to KFC can make a big difference in how a brand is perceived,...
by Jeff Slater | Sep 30, 2016 | Branding Issues, Marketing Advice
The marketing director of a small but growing gluten-free pasta company was stuck. They tried so many different marketing approaches to reach customers but nothing worked. As they shared the details with me I uncovered an important missing element. Everything was a...
by Jeff Slater | Sep 26, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Among shelves filled with fancy water with the essence of lavender, vitamins or from deep below the ground in Bora Bora, is a water named Fred. Fred. Instead of gorgeous graphics or elegant bottle shape is a flat, flask-like product that is disruptive by being –...
