by Jeff Slater | Nov 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People
Sheila sells a gluten-free breakfast product line through her website to a community of consumers worried about their diet. From granola, pancake batter to baked goods, her mailing lists has grown to 2,000 customers who buy from her directly online. But she is stuck...
by Jeff Slater | Oct 31, 2016 | Marketing Advice, Personal Stories
During some recent travel, I had three bad experiences and one delightful one with the different faces of several brands. A Raleigh Uber driver whose car trunk was filled with so many personal things, that I could barely fit my luggage in his trunk. It was an Uber...
by Jeff Slater | Oct 28, 2016 | Marketing Advice, Marketing Start Ups
I have been consulting with several small and mid-sized business since launching The Marketing Sage Consulting in July. One of the most frequent pieces of advice I share is an idea I think of as marketing to 10 people. It is a simple way, especially for startups, to...
by Jeff Slater | Oct 26, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
How can you get fans of your brand (or company or country) to promote all the benefits of what you have to offer? How about a phone number? The Swedish tourist bureau decided to get a phone number for the country. When you call it, you are put through to a random...
by Jeff Slater | Oct 24, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Snoo solves a problem for new parents. It is a smart crib that gently rocks and sways a newborn. It provides white noise for the room that helps the child calming fall back asleep. The MIT team who created this product started with a specific problem. The founders...
by Jeff Slater | Oct 21, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
A friend introduced me to Organic Transit, a company based in Durham, North Carolina. They make a solar powered bicycle that has a closure surrounding it making it look like a mini-car. You pedal this device like a bicycle but the solar panel charges a battery and it...
