by Jeff Slater | Sep 14, 2016 | Interesting Brands, Marketing Advice, Marketing People
Daniel Gibbs of Posture Podiatrist, an Australian podiatrist ran into a problem many small business owners face. He was responsible for 80% of the revenue for his clinic. Instead of working on his business – he worked in his business. Something had to change to better...
by Jeff Slater | Sep 12, 2016 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Some companies and organizations are made up of many brands, not just one. When I was VP of Marketing at ConAgra’s Snack Food division, the company had a portfolio of at least 15 snack food products they marketed. Each brand had its own look, feel and personality....
by Jeff Slater | Sep 7, 2016 | Marketing Advice
Do you speak directly to your current community of customers and stakeholders? Several marketing audits that I have been working on for new clients demonstrated a surprising fact – so many companies are behind in collecting email addresses of customers so they can...
by Jeff Slater | Sep 5, 2016 | Marketing Advice
An inquiry came to my marketing consulting business last month that still has me scratching my head how to help this prospective client. The caller had been a subscriber to my blog and read a lot of my content over the years and was interested in understanding why he...
by Jeff Slater | Sep 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I attended a local marketing club (The Triangle Marketing Club Meetup) last night and heard Brad Grantham, an associate VP from French | West | Vaughn deliver a speech on PR. FWV is the largest privately held PR firm in the southeast, and I am a former client. (see...
by Jeff Slater | Aug 31, 2016 | Marketing Advice, Personal Stories
How are you staying current with the marketing world? Don’t tell me you are too busy at work to keep learning because your boss has filled your plate with unrealistic deadlines. Marketing professionals need to own their recharging activities. You can’t rely on...
