by Jeff Slater | Nov 10, 2016 | Interesting Brands, Marketing Advice
What are your customers doing right now? What are they paying attention to while you are trying to reach them? How will you be relevant to them so that they will listen to your message? Pay Attention to Attention The wisest marketers focus on opening relationships not...
by Jeff Slater | Nov 7, 2016 | Marketing Advice, Marketing Start Ups
Marketing can be like a train ride with many stops. The first stop along the route is obvious, and you never want to get off there. Disruptive marketers continue with the ride until they get somewhere new and distinct. During several months of interviews with...
by Jeff Slater | Nov 4, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I can’t recall the last time I saw a dog sneeze, but I imagine it happens. Dog allergies, really? While wandering through a farmer’s market in Kailua Beach early Sunday morning, we stumbled upon a booth selling special foods for dogs with allergies. What a perfect...
by Jeff Slater | Nov 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People
Sheila sells a gluten-free breakfast product line through her website to a community of consumers worried about their diet. From granola, pancake batter to baked goods, her mailing lists has grown to 2,000 customers who buy from her directly online. But she is stuck...
by Jeff Slater | Oct 31, 2016 | Marketing Advice, Personal Stories
During some recent travel, I had three bad experiences and one delightful one with the different faces of several brands. A Raleigh Uber driver whose car trunk was filled with so many personal things, that I could barely fit my luggage in his trunk. It was an Uber...
by Jeff Slater | Oct 28, 2016 | Marketing Advice, Marketing Start Ups
I have been consulting with several small and mid-sized business since launching The Marketing Sage Consulting in July. One of the most frequent pieces of advice I share is an idea I think of as marketing to 10 people. It is a simple way, especially for startups, to...
