by Jeff Slater | Dec 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
The world has wild and crazy ideas waiting to be borrowed or gently stolen. Some businesses get started based on an absurd idea. They can be so off-the-wall that everyone laughs at them until you start making money, get coverage in major news outlets and become the...
by Jeff Slater | Dec 14, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
There are hundreds of companies that sell scented candles for the home. But only one gives you a ring with each candle, and a chance to win a $5,000 diamond ring! Diamond Candle is one of those brilliantly simple marketing ideas that can teach you a powerful lesson....
by Jeff Slater | Dec 12, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
When a business or a marketing team is limited by resources or time, that is when they must use your superpowers. They must think inside the cupcake box. Constraints can help you find solutions because it more tightly and narrowly defines a problem and causes you to...
by Jeff Slater | Dec 9, 2016 | Branding Issues, Foodpreneurs, Marketing Advice
There are some absolute truths about marketing that many entrepreneurs, managers and business owners either don’t know, never learn or ignore. Whether you market marbles, matches or mobile phones, these five lessons apply. You can’t be for everyone. Stop trying to...
by Jeff Slater | Dec 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m fascinated by business models that bring value to customers through unique marketing approaches. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody. The founders looked at Costco’s club membership approach and Whole...
by Jeff Slater | Dec 5, 2016 | Foodpreneurs, Marketing Advice, Personal Stories
When I learned that my youngest daughter Fanny Slater was chosen to be one of the co-hosts on a new Food Network Show, I was not surprised. Fanny has always been cooking on all burners her whole life. From a very young age, Fanny was the type of child who always...
