by Jeff Slater | Nov 25, 2016 | Branding Issues, Marketing Advice, Personal Stories
Companies often have wordy vision and mission statements hanging on the wall to help those who have trouble sleeping at night. Boring blah, blah blah. I have never been a fan of anything longer than a few words or a phrase to encapsulate a business’ WHY. What I do...
by Jeff Slater | Nov 23, 2016 | Marketing Advice, Marketing Start Ups
How often do you exercise your creative muscle? In a recent meeting with an undergraduate student from NC State, he wanted to pick my brain about entrepreneurship. He asked lots of hard questions and I admired his initiative to reach out after my recent lecture to his...
by Jeff Slater | Nov 21, 2016 | Branding Issues, Marketing Advice
Brands must live in two worlds. They must manage in the marketplace they live in today while also preparing for the future. You can’t pick one – you need both. Disruption is the act of breaking things apart, and disruptive market forces are challenging every business....
by Jeff Slater | Nov 18, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When Andrea Sreshta and Anna Stork were challenged to come up with a product to help the Haitians immediately following the earthquake, a light bulb went off. Food, water, and shelter were the obvious areas that help was needed. But what about light? How could they...
by Jeff Slater | Nov 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
A small unexpected box appeared at Samuel’s mailbox at work. Unlike the 321 emails that came into his inbox, he grabbed it and spent a few minutes opening it and looking inside. He held the sample in his hand and read the short, 3-point post-it-note that explains the...
by Jeff Slater | Nov 14, 2016 | Branding Issues, Marketing Advice
The election is over, and it is time to assess what the hell just happened. I will keep my strong political analysis for another platform, but I do want to share my assessment of the campaign from a marketer’s vantage point. I’m sure some of my bias will enter...
