by Jeff Slater | Dec 30, 2016 | Interesting Brands, Marketing Advice, Marketing People
Over the last few years, I have written over 700 blog posts covering many marketing topics. I learn by writing and researching all types of businesses and find inspiration in many places. Blogs can be like marketing gifts, especially when they are wrapped with a bow....
by Jeff Slater | Dec 28, 2016 | Marketing Advice, Marketing Books
Susan buys five times more low-fat Greek yogurt than a typical consumer but she doesn’t have a particularly large family. She has found seven or eight ways to use the yogurt in recipes, blended drinks, salad dressings and much more. Susan is a super consumer....
by Jeff Slater | Dec 26, 2016 | Marketing Advice
Need to present a new marketing plan or program at the beginning of the year to your CMO, CEO or Board? Here are a few tips & reminders about reporting on marketing up to the C-Suite of an organization. Present Marketing to the Boss Based on my experiences, there...
by Jeff Slater | Dec 23, 2016 | Branding Issues, Marketing Advice
After spending several hours at a charity walk on a cold fall afternoon, an email pops up on my phone thanking me for spending my time helping with this cause. Instead of it being a long and dull boilerplate-type email, it is a photograph of a young person who has...
by Jeff Slater | Dec 21, 2016 | Interesting Brands, Marketing Advice, Marketing People
In 2003, two Australian mates, Travis Garone and Luke Slattery were having a quiet beer in a pub and started to comment on fashion trends. Where have all the mustaches gone, they wondered? Inspired by a friend’s mother who was doing a fundraiser for breast cancer,...
by Jeff Slater | Dec 19, 2016 | Marketing Advice, Marketing Books
Harvard professor Clay Christensen has a great new book called Competing Against Luck. He tells a thought-provoking story about McDonalds and milkshakes to demonstrate the point that consumers hire a milkshake to do a job. Jobs To Be Done McDonald’s has...
