by Jeff Slater | Dec 2, 2016 | Marketing Advice
How can you teach your young children empathy and the value of giving back? Lily is a mom and wants her kids to appreciate the importance of giving back to a community. But, as very young children under six years old, few non-profits want them involved in projects. So...
by Jeff Slater | Nov 30, 2016 | Marketing Advice
There is Joy in Failure. I am an accomplished cook although not professionally trained. Few things give me more pleasure than cooking and creating something new. There is nothing like a new ingredient or a riff on an old idea to get my juices flowing. Over...
by Jeff Slater | Nov 28, 2016 | Marketing Advice, Marketing People, Personal Stories
My best friend sent me a digital version of a Super 8 movie we made in 1972 along with another close friend. It was my film debut and like time-traveling back to my high school days. (or daze). It was called The Fate of Elan and was so sophomoric, silly and creative,...
by Jeff Slater | Nov 25, 2016 | Branding Issues, Marketing Advice, Personal Stories
Companies often have wordy vision and mission statements hanging on the wall to help those who have trouble sleeping at night. Boring blah, blah blah. I have never been a fan of anything longer than a few words or a phrase to encapsulate a business’ WHY. What I do...
by Jeff Slater | Nov 23, 2016 | Marketing Advice, Marketing Start Ups
How often do you exercise your creative muscle? In a recent meeting with an undergraduate student from NC State, he wanted to pick my brain about entrepreneurship. He asked lots of hard questions and I admired his initiative to reach out after my recent lecture to his...
by Jeff Slater | Nov 21, 2016 | Branding Issues, Marketing Advice
Brands must live in two worlds. They must manage in the marketplace they live in today while also preparing for the future. You can’t pick one – you need both. Disruption is the act of breaking things apart, and disruptive market forces are challenging every business....
