by Jeff Slater | Oct 26, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
How can you get fans of your brand (or company or country) to promote all the benefits of what you have to offer? How about a phone number? The Swedish tourist bureau decided to get a phone number for the country. When you call it, you are put through to a random...
by Jeff Slater | Oct 24, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Snoo solves a problem for new parents. It is a smart crib that gently rocks and sways a newborn. It provides white noise for the room that helps the child calming fall back asleep. The MIT team who created this product started with a specific problem. The founders...
by Jeff Slater | Oct 21, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
A friend introduced me to Organic Transit, a company based in Durham, North Carolina. They make a solar powered bicycle that has a closure surrounding it making it look like a mini-car. You pedal this device like a bicycle but the solar panel charges a battery and it...
by Jeff Slater | Oct 19, 2016 | Marketing Advice
I had the privilege to speak to an introductory marketing class at North Carolina State University this past week. About 350 students were in the auditorium to hear me share my views on marketing and to offer a perspective that isn’t from a textbook, but from real...
by Jeff Slater | Oct 17, 2016 | Marketing Advice, Marketing People, Personal Stories
After a few hours of phone screens, a mid-west company flew several candidates to their headquarters. The job seekers had a full-day of interviews talking to various executives and managers within the organization. Each of the three finalists spent at least ten hours...
by Jeff Slater | Oct 14, 2016 | Marketing Advice, Marketing People, Personal Stories
When the owner of a group of quick change oil stores wanted to reconsider how they market themselves, the first question I asked was, what does success look like and do you have a marketing report card? How will they measure the change in the short, medium and...
