by Jeff Slater | Jan 27, 2017 | Marketing Advice, Marketing Start Ups
Getting your car fixed has traditionally come with a big shot of testosterone. Think car mechanic, and you think of men with dirty hands talking car talk that is intimidating to many people and especially women. So the notion of a female-focused auto shop is a...
by Jeff Slater | Jan 20, 2017 | Marketing Advice
Are you planning a strategy conference for your company? Over the years, I have participated in dozens of offsite meetings and learned some helpful lessons in how to keep them productive, efficient and fun. This past week, I assisted one of my marketing clients as...
by Jeff Slater | Jan 16, 2017 | Marketing Advice, Marketing Start Ups
Henry Ford made one car model in 1908, and he sold 1,700 cars. Then he decided to add three more types of cars in the next years, and he sold 1,690 cars. He started to think about driving toward simple. Ford noticed that sales in total declined during those subsequent...
by Jeff Slater | Jan 13, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
I heard a TV commercial that promoted an art term that was unfamiliar to me – sofa sized painting. They were selling oil paintings based on a different set of dimensions- filling an empty space in in a living room and specifically over the sofa. I studied art history...
by Jeff Slater | Jan 11, 2017 | Branding Issues, Marketing Advice
After several years of product development, a start-up in the sofa industry determined that it was time to market their product. They knew who they wanted to reach and what they wanted to say. They were finally ready for prime time. But they waited to get every part...
by Jeff Slater | Jan 9, 2017 | Marketing Advice, Marketing People
Melissa and Doug started a toy company twenty-five years ago, with virtual no money or a big idea. Melissa had worked in finance, and Doug worked as an assistant to the president in another business. When they met, they knew they wanted to do something with their...
