by Jeff Slater | Mar 3, 2017 | Branding Issues, Marketing Advice
Most of you will only read or skim this first sentence. Less than half of you will read this second sentence. Very few of you will read beyond this sentence. Your marketing message may have eight seconds to connect with a recipient. You must be brief. So here are...
by Jeff Slater | Mar 1, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
How would you create a Costco for millennials? 3-year old startup Boxed is like a warehouse club in your pocket. For those who don’t want to spend hours shopping, download the app and pick what you need and the products arrive at your door within a day or two. Often...
by Jeff Slater | Feb 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Facebook advertising is the greatest thing since sliced bread, especially if you eat a gluten-free diet. The power of this medium to micro-target an audience has reach levels that most marketers can’t avoid any longer. The ability to deliver a message for awareness,...
by Jeff Slater | Feb 24, 2017 | Marketing Advice
My friend Mark Schaefer has written another wonderful marketing book that examines how a range of people have become known. If you are thinking about exiting the cubicle and finding a path forward, I highly recommend you pick up a copy to read. This book is for anyone...
by Jeff Slater | Feb 22, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
I had the privilege to visit and meet with several non-profit organizations this past week to offer some marketing advice and counsel. I left each conversation with more insight, inspirations, and ideas from the remarkable work that they create on a shoestring budget....
by Jeff Slater | Feb 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
People who consume meat can’t imagine the world without burgers. But what if you could create meat from a plant? Don’t think of a miserable soy hot dog but what if the same taste, texture, and flavor could come from something beyond animals? Beyond Meat is on a...
