by Jeff Slater | Feb 10, 2017 | Advertising, Marketing Advice
As I rounded the corner and saw the hand-painted wall, I knew I had stumbled upon something special. It wasn’t a billboard but a work of art that was also an advertisement. It was playful and covered the side of a building, and it captured my imagination telling a...
by Jeff Slater | Feb 8, 2017 | Branding Issues, Marketing Advice
Brands are sometimes like swimmers, caught in a rough ocean current requiring help. The more a distressed swimmer flaps their arms and legs, the more difficult it is to get back home. When the swimmer relaxes and calmly evaluates the situation, they can swim cross...
by Jeff Slater | Feb 6, 2017 | Marketing Advice, Marketing Start Ups
The conventional way to enter an industry is to do what everyone else is doing. How would you enter the mattress business and differentiate your brand? Here are some facts: There are 600 mattress companies, Temper-Sealy does $3B in sales, 47% of mattresses sell in...
by Jeff Slater | Feb 3, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I plan on donating more of my time to help my community at no charge for my marketing services. My marketing consulting business is off to a great start since it began last July. I work with food, beverage and industrial clients along with non-profits...
by Jeff Slater | Feb 1, 2017 | Branding Issues, Marketing Advice, Personal Stories
Occasionally, I get to speak to business owners who are interested in learning how to make marketing work for them. I start at a strategic level so we don’t get lost in tactics but occasionally provide some practical tips too. I want the audience to see the big...
by Jeff Slater | Jan 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice
There is power in referrals. If you aren’t creating incentives for satisfied customers to help you, you are missing out on a significant opportunity. Erin Condren markets artistic day planners that sell online at Erin Condren Planners. She realized the power of...
