by Jeff Slater | Mar 22, 2017 | Marketing Advice, Marketing People, Personal Stories
This past week, I got to speak at NC State to 350 students. The class was an Introduction To Marketing, and it was a real privilege and pleasure to share my Ten Simple Lessons about Marketing presentation. After the class, about a dozen students came up to the front...
by Jeff Slater | Mar 20, 2017 | Marketing Advice
I had lunch with a colleague who was considering starting a new business. As we talked about his idea, I offered him one simple piece of advice involving two-steps. It may apply to you if you are considering a starting a new business. The One Page Summary There is...
by Jeff Slater | Mar 15, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Stop thinking like a business man/women/person. Instead, find wonder and excitement in how you solve problems and make your customers or clients happy. If you can break through the clutter with a surprise that directly connects to your message, you can get a big wow....
by Jeff Slater | Mar 13, 2017 | Marketing Advice
When I came into a new client’s office to conduct a marketing audit last month, I brought something incredibly valuable to the meeting. It wasn’t any sophisticated algorithm or expensive measurement system. It didn’t involve PowerPoint or Excel. I brought a fresh pair...
by Jeff Slater | Mar 10, 2017 | Marketing Advice, Marketing Start Ups
I spent some time with some entrepreneurs who were starting different businesses from software to soft serve gelato. They were all in the early phases of launching, and they asked me to speak to them about what marketing is and isn’t. The following are some of my...
by Jeff Slater | Mar 6, 2017 | Marketing Advice, Personal Stories
For forty-five minutes, the CEO at a new client explained her organization to me. I had read through their collateral and website but still didn’t understand what they did. A framework was missing to help me see the big picture. I didn’t get it how all the...
