by Jeff Slater | Jun 7, 2017 | Marketing Advice, Marketing Start Ups
A former colleague asked me if we could have lunch so he could pick my brain about marketing his new business. Since I got to eat at Boondini’s, my favorite Raleigh sandwich joint, how could I resist? (Get the half chicken salad sandwich on toasted sunflower seed...
by Jeff Slater | Jun 5, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Oh, joy, another coffee brand. But this is not just another coffee brand. The owner was smart to create a brand position that requires him to filter his marketing (and his coffee) by making the powerful promise that Death Wish Coffee is the world’s strongest coffee. ...
by Jeff Slater | Jun 2, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
I don’t like stupid websites mistakes that make my life difficult. If I arrive at a site after a search, I’ll bounce in an instant if I can’t find what I am looking for in a flash. Imagine asking a simple question and getting an encyclopedia of details. A website...
by Jeff Slater | May 31, 2017 | Marketing Advice, Marketing Start Ups
There are so many reasons why starting a business is difficult for everyone. Lack of capital Lack of imagination Lack of persistence Lack of focus Lack of a good idea Lack of discipline Lack of luck This list could go on forever. But in my experience, the hardest part...
by Jeff Slater | May 26, 2017 | Marketing Advice, Marketing Start Ups
This is the story of Go Go Grandparent —When Justin Boogaard was living with his grandmother, she noticed how easily he could call for an Uber when he needed to go somewhere. He tried to show her how to use an app on an iPhone but she just couldn’t understand...
by Jeff Slater | May 24, 2017 | Marketing Advice, Marketing Books
Of all the valuable advice, I received in the last thirty years in marketing; the single greatest insight was how important it is to nurture, maintain and build your network. If you aren’t reaching out to people every week that you know on LinkedIn or similar contact...
