by Jeff Slater | Jul 14, 2017 | Interesting Brands, Marketing Advice
I’m looking at using software from a company called Lead Forensics for some clients interested in business development. Recently, they recognized that 98% of the traffic to their website wasn’t identifying themselves. If you are focusing on generating leads, that is a...
by Jeff Slater | Jul 12, 2017 | Branding Issues, Marketing Advice
One of the most frequent question from startups is about the importance of logo design. I often hear people say; I don’t want to invest that much in a logo because it isn’t that relevant to my business. I need to invest in all kinds of things and spending a lot of...
by Jeff Slater | Jul 10, 2017 | Marketing Advice
An old-fashioned radio had a round dial that you would turn to find a signal. If you went just too far, the sound wouldn’t be clear. When you connected with that signal, like music to your ears, the message is crystal clear. Marketing is just like that big, fat radio...
by Jeff Slater | Jul 7, 2017 | Branding Issues, Marketing Advice, Marketing People
Nick Woodman, the founder of Go Pro, didn’t want to make a billion dollars. He wanted to watch himself fly through the surf with a camera strapped to his surfboard. His passion was to be able to share his experience but from a new and exciting angle. He was the chief...
by Jeff Slater | Jul 5, 2017 | Marketing Advice, Marketing People
Imagine a company that takes surplus goods like military tents and parachutes, employs veterans and sells stylized handbags, tote bags, travel bags, messenger bags, duffels and gives back 10% of their profits to this community. Let’s salute Sword & Plough and the...
by Jeff Slater | Jul 3, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Blue Apron is a company that appeared out of nowhere and is valued at more than two billion dollars. They started in 2014 selling meal kits directly to consumers. CEO Matt Salzberg told Quartz, an online publication in February 2016. “We’re helping people learn new...
