by Jeff Slater | Jun 30, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
When I got my first job sometime after graduate school, I had an office where I sold advertising space for a magazine called House Plants & Porch Gardens. I think I lasted about six months, but it was an eye-opening experience. They put me in an office with a...
by Jeff Slater | Jun 28, 2017 | Foodpreneurs, Marketing Advice
Twenty years ago, I had a marketing challenge that left me puzzled. At the time, I was VP of Marketing for GoodMark Foods, the company that owned a portfolio of snack brands like Slim Jims, Pemmican, Andy Capp’s Snacks and several other brands. We sold most of our...
by Jeff Slater | Jun 26, 2017 | Marketing Advice
The new quality engineer opened the email on her phone and saw a message from a company she had never heard of before. The picture showed a solution to a problem she was working on and provided a few brief bullet points to demonstrate that the sender was empathetic...
by Jeff Slater | Jun 23, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
In most situations, we don’t help our customers by offering them more choices than they need. We make deciding more difficult. When attention is the most important thing a potential client or customer can give us, we don’t want to make it hard for them to act. Imagine...
by Jeff Slater | Jun 21, 2017 | Foodpreneurs, Marketing Advice
When a new client reached out to me several months ago, they told me that they had the world’s best tasting jam made with organic fruits and no added sugar. When the samples arrived, I immediately toasted some bread and tasted the product. It was delicious, but it was...
by Jeff Slater | Jun 19, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
If you want to understand what is important to most companies, check out their dashboard. They may be looking an inventory turns, days sales outstanding or orders for this period versus their plan. But rarely do you find customers’ happiness monitored with precision....
