by Jeff Slater | May 22, 2017 | Marketing Advice, Personal Stories
My mom turns 90 today, May 22, 2017. She was born in Philadelphia in 1927, the same day that Lindbergh landed in Paris. If you have thirty seconds, would you send a Happy Birthday email to wish to her at bea.slater@gmail.com? Yes, she uses email, has an Instagram...
by Jeff Slater | May 19, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
Did you know that when I first joined my last employer in 2005, I sat through meeting after meeting jotting down notes under the heading; I didn’t know that. The list kept growing and growing over a few months, and I was surprised to learn that we weren’t sharing some...
by Jeff Slater | May 17, 2017 | Marketing Advice, Marketing Start Ups
I feel like a broken record. I’m always advising start-ups not to worry about scale. I remind new entrepreneurs that scale isn’t a BIG issue in the beginning of a new venture. The secret is to find just ten people who will love your product and want to buy it...
by Jeff Slater | May 15, 2017 | Branding Issues, Marketing Advice
How can you get more customers who want to buy from you? It starts with having a deep and thoughtful look at your current base of customers by an outsider. What behavior, actions and attitudes can you understand about them? Do you know the motive behind what they do?...
by Jeff Slater | May 12, 2017 | Marketing Advice, Personal Stories
I love video. They are so powerful at communicating a simple message that it is surprising to me that more businesses don’t invest more in using them to tell their story. When done well, they can consistently communicate a brand message or to explain what a company...
by Jeff Slater | May 10, 2017 | Marketing Advice
Most people haven’t a clue what the marketing department does. • Run ads • Make brochures • Make websites • Spend money • Eat at fancy restaurants It has been my experience that most businesses understand most job functions and departments better than they understand...
