by Jeff Slater | Jun 21, 2017 | Foodpreneurs, Marketing Advice
When a new client reached out to me several months ago, they told me that they had the world’s best tasting jam made with organic fruits and no added sugar. When the samples arrived, I immediately toasted some bread and tasted the product. It was delicious, but it was...
by Jeff Slater | Jun 19, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
If you want to understand what is important to most companies, check out their dashboard. They may be looking an inventory turns, days sales outstanding or orders for this period versus their plan. But rarely do you find customers’ happiness monitored with precision....
by Jeff Slater | Jun 16, 2017 | Marketing Advice
Last year I consulted with a food startup who had an interesting product idea that they thought would turn the industry upside down. For confidential reasons, I can’t share too much. But I can tell you… They had figured out how to manufacture the product...
by Jeff Slater | Jun 14, 2017 | Marketing Advice, Marketing People
When you glance at a magnificent vista with a wide-angle lens on your camera, you see mountains, lakes, forests and blue sky. When you glance at the same magnificent vista with a telephoto lens, you might only notice the leaves on the tree. Marketers need to strap on...
by Jeff Slater | Jun 12, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I have been fortunate to have worked with some extraordinary entrepreneurs in my career. Some were short-term projects like working with Ben Cohen from Ben & Jerry’s when we made a Rachel’s Brownies Ice Cream together. Another was with digital...
by Jeff Slater | Jun 9, 2017 | Marketing Advice, Marketing Books
It was a wet, rainy day in Omaha when I was part of a team going in to pitch the CEO of ConAgra Foods to buy David’s Sunflower Seeds business. At the time, I was the VP of Marketing for GoodMark Foods, the folks who made Slim Jims and other snack foods. We were a...
