by Jeff Slater | Aug 2, 2017 | Advertising, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
While we are all busy snapping and posting photographs on Instagram, TouchNotes is a service that allows you to send postcards from your phone using that very same photo. The service has been around since 2008, but I just learned of it through an ad on TV and then by...
by Jeff Slater | Jul 31, 2017 | Branding Issues, Marketing Advice, Marketing People
For the last ten years, I believed websites were on life support. I still believe that in the near term, this marketing platform will die. People visit websites to learn or buy something. No one wants to go through a tedious website filled with information that isn’t...
by Jeff Slater | Jul 28, 2017 | Branding Issues, Interesting Brands, Marketing Advice
When you walk into a business like a hotel or retail store, did you ever notice it had a distinctive smell? How did it make you feel? Maybe you experienced the inviting scent of vanilla or the calming fragrance of lavender. Scent is one of those marketing tactics that...
by Jeff Slater | Jul 21, 2017 | Advertising, Marketing Advice, Personal Stories
In a small office, a marketing manager had an idea. Why not use gas pumps as an advertising network? Put TV screens on each pump, turn up the volume and sell ad space. Think of all the loud, ten second TV ads companies would buy who sell goods at the gas station. It...
by Jeff Slater | Jul 19, 2017 | Marketing Advice, Marketing Start Ups
A few months ago, I had an inquiry to do some coaching with a woman who was struggling to decide if she should start a business or accept a job. She reached out to me because she was a regular reader of my blog and thought that I’d have a helpful perspective. She knew...
by Jeff Slater | Jul 17, 2017 | Foodpreneurs, Marketing Advice, Marketing People
Ellen Bennett was a nineteen-year-old cook working in Mexico and attending culinary school. She got an inspiration to create amazing apparel for chefs. Today her LA based business focuses on creating high-end durable aprons, chef gear, and other kitchen fashion. And...
