by Jeff Slater | Aug 21, 2017 | Advertising, Marketing Advice, Marketing Start Ups
Marketing plans shouldn’t be complicated. For most small to mid-sized businesses, marketing plans can be a page or two with a few essential pieces of information. A marketing plan is a road map telling you a little about where you are, where you are headed and how you...
by Jeff Slater | Aug 18, 2017 | Advertising, Branding Issues, Interesting Brands, Marketing Advice
When a client needed a way to market their new foam technology, I immediately thought of white board animation as the best way to explain something quickly that is complicated. The beauty of this storytelling approach through simple video animation is that it...
by Jeff Slater | Aug 16, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
As a marketing consultant, my days are spent working with clients to help them get the most value out of their marketing investments in their brands. As a guide, I work hard to make certain that activities fit with our strategic plans and don’t take us off course. My...
by Jeff Slater | Aug 14, 2017 | Marketing Advice, Marketing Start Ups
Startup entrepreneurs face a huge challenge when they get up to the starting line, put their feet into the blocks and wait for the race to begin. Then they ask the question… Now what? How can I reach millions of people with my idea? How will anyone find my...
by Jeff Slater | Aug 7, 2017 | Branding Issues, Interesting Brands, Marketing Advice
A value proposition isn’t a mystery. I’m working with a client on developing a statement of their value proposition. I love this type of opportunity because it forces me to read, learn, think and discuss an important strategic topic. Best of all, it requires a...
by Jeff Slater | Aug 4, 2017 | Branding Issues, Marketing Advice
Do you know anyone on the inside of a company you are targeting to buy your product or services? Digital platforms offer so many options to get in front of a target audience and help with creating brand awareness and, to generate leads. However, an often-overlooked...
