by Jeff Slater | Jul 19, 2017 | Marketing Advice, Marketing Start Ups
A few months ago, I had an inquiry to do some coaching with a woman who was struggling to decide if she should start a business or accept a job. She reached out to me because she was a regular reader of my blog and thought that I’d have a helpful perspective. She knew...
by Jeff Slater | Jul 17, 2017 | Foodpreneurs, Marketing Advice, Marketing People
Ellen Bennett was a nineteen-year-old cook working in Mexico and attending culinary school. She got an inspiration to create amazing apparel for chefs. Today her LA based business focuses on creating high-end durable aprons, chef gear, and other kitchen fashion. And...
by Jeff Slater | Jul 14, 2017 | Interesting Brands, Marketing Advice
I’m looking at using software from a company called Lead Forensics for some clients interested in business development. Recently, they recognized that 98% of the traffic to their website wasn’t identifying themselves. If you are focusing on generating leads, that is a...
by Jeff Slater | Jul 12, 2017 | Branding Issues, Marketing Advice
One of the most frequent question from startups is about the importance of logo design. I often hear people say; I don’t want to invest that much in a logo because it isn’t that relevant to my business. I need to invest in all kinds of things and spending a lot of...
by Jeff Slater | Jul 10, 2017 | Marketing Advice
An old-fashioned radio had a round dial that you would turn to find a signal. If you went just too far, the sound wouldn’t be clear. When you connected with that signal, like music to your ears, the message is crystal clear. Marketing is just like that big, fat radio...
by Jeff Slater | Jul 7, 2017 | Branding Issues, Marketing Advice, Marketing People
Nick Woodman, the founder of Go Pro, didn’t want to make a billion dollars. He wanted to watch himself fly through the surf with a camera strapped to his surfboard. His passion was to be able to share his experience but from a new and exciting angle. He was the chief...
