by Jeff Slater | Sep 20, 2017 | Marketing Advice
Some of the best PR is often based on a wild and crazy idea. The folks who market Cheetos wondered what it would be like to open a restaurant based on their snack product. So they hired a well-known Food Network Chef (not my daughter) and created a temporary pop-up...
by Jeff Slater | Sep 15, 2017 | Marketing Advice, Marketing Start Ups
Conducting market research is a key component of marketing. Without an empathetic understanding of who you are marketing to, the world they live in, and what they care about, your efforts can easily miss the mark. But getting to know your customers first-hand can be...
by Jeff Slater | Sep 8, 2017 | Marketing Advice, Personal Stories
Is it possible to have a thank you fail? This past year I had to spend over $10,000 to fix a broken water pipe and to replace an old air conditioning system in my home. Stuff happens – I get it, especially in my house built in 1989. The company that did the work for...
by Jeff Slater | Sep 4, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Have you ever brought home a bottle of wine and found that you didn’t like it – but you powered through it because you hate to waste it? Vinebox has a new idea. What if you could receive a sample glass that enabled you to taste before you buy the bottle? Flaviar.com...
by Jeff Slater | Aug 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
When a sock startup thought about expanding its reach, it followed the path to find an influencer with a following on Instagram. Iva Pawling and Tim Morse, friends and co-founders found after spending $2,000 that they could have used that money differently with...
by Jeff Slater | Aug 28, 2017 | Marketing Advice
There is an adage in the world of consumer marketing – could you send your grandmother into the supermarket and could she easily find your brand? How will she know which brand of wine, energy drink or cereal is the one you work on? Hey grandma, get the sugar...
