by Jeff Slater | Oct 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How can you use Amazon’s reach as a core part of starting a food business? Madeline Haydon from Seattle, Washington was lactose intolerant but loved coffee. The choices for creamers for her coffee was filled with sugars and things she didn’t want in her cup of morning...
by Jeff Slater | Oct 25, 2017 | Marketing Advice
Traveling the world during the last few decades, I had only had a few occasions when I lost my suitcase. But it sucked. And for the thousands of suitcases that get lost every day, Samsonite has taken luggage into the 21st century with GeoTrakR. It is a smart,...
by Jeff Slater | Oct 23, 2017 | Marketing Advice
Tradeshows are dead. No one visits them anymore. They are a waste of time. But, American businesses will spend billions on creating tradeshow booths, travel, and entertainment. What are the secrets to tradeshow success? One simple message. As an attendee walks past a...
by Jeff Slater | Oct 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
How far would you go to protect the reputation of your brand? Jeni Britton Bauer, the founder of Jeni’s Splendid Ice Cream, had a booming business making exceptional, artisan ice cream in Columbus, Ohio. She sold through her scoop shops as well as through retailers....
by Jeff Slater | Oct 18, 2017 | Marketing Advice, Marketing Books, Marketing People
I met Tom Fishburne when we worked together to do some unconventional ads for a conventional industry. Tom, the Marketoonist, is a brilliant marketing professional who has been drawing cartoons on the back of his Harvard Business School case studies. His illustrations...
by Jeff Slater | Oct 16, 2017 | Interesting Brands, Marketing Advice, Marketing People
Five years ago, I had a meeting with Gary Vaynerchuk to invite him to speak at a marketing conference for wine marketing professionals. We spoke of the attendees, their challenges and the opportunity to help them on their journey. He told me a story about...
