by Jeff Slater | Oct 13, 2017 | Marketing Advice
You open an email from an unknown company because the subject line suggested they had a solution to a problem you are wrestling with at work. You wonder – do they understand pain? When you read their message, you learn that they have figured out a much simpler...
by Jeff Slater | Oct 11, 2017 | Marketing Advice, Marketing People
Marketers who are successful have several habits in common that help them achieve the goals of their organization. These aren’t complex ideas, but they consistently practice these behaviors. Understand the goal– They begin with the end in mind so that they don’t jump...
by Jeff Slater | Oct 9, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Imagine two entrepreneurs starting out on similar paths. One has a story to tell about a personal experience that brought her to the idea while the other is just looking to make money. Which do you expect will get the social currency to succeed? The Giving Keys has an...
by Jeff Slater | Oct 6, 2017 | Marketing Advice, Marketing Start Ups
Like you, I love the mute button on my remote. I get to silence the commercials when I’m watching live TV like a news show. I hate interruptions. As a marketer, you want customers to pay attention to your message. You want to be heard, listened to and have your...
by Jeff Slater | Oct 4, 2017 | Marketing Advice, Marketing Start Ups
Sheila has a new business selling online jewelry. Her craft is evident when you see the unusual combinations of materials she puts together and she is confident there are people who will buy from her. She hired me to advise her about marketing. I didn’t tell her what...
by Jeff Slater | Oct 2, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
I’m preparing to give some speeches later this fall to some trade associations and thought I’d share a few highlights from my presentation. I’m speaking to folks with a range of marketing knowledge and expertise in the world of marketing. Here are five of those key...
