by Jeff Slater | Oct 4, 2017 | Marketing Advice, Marketing Start Ups
Sheila has a new business selling online jewelry. Her craft is evident when you see the unusual combinations of materials she puts together and she is confident there are people who will buy from her. She hired me to advise her about marketing. I didn’t tell her what...
by Jeff Slater | Oct 2, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
I’m preparing to give some speeches later this fall to some trade associations and thought I’d share a few highlights from my presentation. I’m speaking to folks with a range of marketing knowledge and expertise in the world of marketing. Here are five of those key...
by Jeff Slater | Sep 29, 2017 | Marketing Advice, Marketing People
In a world with so much data at your fingertips, marketers need to learn how to extract insights from numbers. If you only believe the data, you might think all 60-70-year-old men who live in England, are wealthy, like music and enjoy dressing up are the same...
by Jeff Slater | Sep 27, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
The following ten examples are unexpected marketing ideas that leave your customers with an emotional connection to you and your brand. They have a modest connection to what you sell. They have everything to do with how your customer will feel. A bookstore that won’t...
by Jeff Slater | Sep 25, 2017 | Marketing Advice, Marketing Start Ups
I don’t like to think outside of the box. As a marketing guy, I get asked for “out of the box ideas”, and I must push back. Why don’t we figure out what our box is first (category rules, brand standards, guidelines, value proposition, vision, etc.) before...
by Jeff Slater | Sep 22, 2017 | Marketing Advice
I wanted to buy Hillary Clinton’s book to read on vacation. As I wandered into a local, independent bookstore, the owner said that the book was sold out but would be back in stock in a few days. He never said to me, let me text you when it comes in. That would have...
