by Jeff Slater | Nov 13, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Books
I had a fascinating confidential conversation this week with a company that sells luxury goods. Because I promised to keep the details private, I can only tell you in general terms about her approach to marketing and how she gets customers to wait in line to buy her...
by Jeff Slater | Nov 10, 2017 | Interesting Brands, Marketing Advice
When you are with friends or work colleagues, do you hear them sharing stories about brands? The savvy marketing professional is always listening to hear how information gets communicated from friend to friend. Whether online or in person, there is much to learn by...
by Jeff Slater | Nov 8, 2017 | Branding Issues, Marketing Advice, Marketing People, Personal Stories
I watched an older man buying a huge, heavy bag of dog food at the grocery store. As he struggled to get the bag in his cart, a younger employee came by to help him put the bag in his cart. He checked out in the same lane as me, and I asked him how often he buys that...
by Jeff Slater | Nov 6, 2017 | Marketing Advice, Marketing Start Ups
One of the services I offer clients is small business marketing coaching. It allows me to work with early stage start-up businesses who focus on creating their products or services, not thinking about how customers will learn about their brand. Marketing rarely makes...
by Jeff Slater | Nov 3, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Dog owners who leave their pets at home during the day are worried. Do their pets feel stressed being locked up inside? What type of anxiety builds up when their dogs can’t play and release their frustration? What if there was a way to manage the dog’s anxiety...
by Jeff Slater | Nov 1, 2017 | Marketing Advice, Marketing People
Many organizations struggle getting sales and marketing aligned and moving in the same direction. It is as if they are both in two separate boats with their oars taking them to different places. My advice don’t row alone. How can you strive to alter this classic...
