by Jeff Slater | Jan 1, 2018 | Marketing Advice, Marketing Start Ups
How will you start the new year? We often think the best place to start our work is at the beginning. With everything in place, we can hit the start button and begin. We venture on a logical path forward knocking out each task and action item. Often, the best place to...
by Jeff Slater | Dec 27, 2017 | Marketing Advice, Personal Stories
On August 8, 2010, I started to blog about marketing. My first post was about vacuuming and how an ordinary activity can have an emotional connection. Since that date, I have written 865 posts mostly focused on marketing topics. Almost a half a million words later, I...
by Jeff Slater | Dec 25, 2017 | Advertising, Branding Issues, Marketing Advice
If you are marketing a product, service, brand or company in 2018, the following are tips that can help you succeed. These ideas come from years of marketing experiences from B2B and B2C marketing everything from brownies to business software. The following is...
by Jeff Slater | Dec 21, 2017 | Branding Issues, Interesting Brands, Marketing Advice
One of marketings job is to help a company tell their vision story to colleagues and associates. Where is a company going, what is the journey they are on and what is a picture that helps tell that story? Picking the right metaphor matters. It should connect and pull...
by Jeff Slater | Dec 19, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing Books
Try this experiment for me. Go to your spice drawer or cabinet. Take out the cinnamon. Smell it. I know, it is a wonderful fragrance that reminds you of cookies, childhood and happy time. Everyone has it in their kitchen. Cinnamon is one of the two most commonly used...
by Jeff Slater | Dec 17, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
This is the time of year we get solicited by charities to make donations. From Instagram ads to snail mail letters, there is no shortage of worthy causes seeking support for everything from ending world hunger like Rise Against Hunger to Charity Water to Pencils for...
