by Jeff Slater | Nov 17, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Experiential marketing is an important approach to bring a brand to life and to create an emotional bond. Imagine going into a shoe store who doesn’t sell shoes. Instead, you can try on every style and type available and experience the brand. But if you want to buy,...
by Jeff Slater | Nov 15, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
Are you testing every aspect of your marketing efforts? If you send out emails, are you testing different subject lines to see which gets opened the most? A simple A/B test can increase the number of people who read your email and the test is free. Are you testing...
by Jeff Slater | Nov 13, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Books
I had a fascinating confidential conversation this week with a company that sells luxury goods. Because I promised to keep the details private, I can only tell you in general terms about her approach to marketing and how she gets customers to wait in line to buy her...
by Jeff Slater | Nov 10, 2017 | Interesting Brands, Marketing Advice
When you are with friends or work colleagues, do you hear them sharing stories about brands? The savvy marketing professional is always listening to hear how information gets communicated from friend to friend. Whether online or in person, there is much to learn by...
by Jeff Slater | Nov 8, 2017 | Branding Issues, Marketing Advice, Marketing People, Personal Stories
I watched an older man buying a huge, heavy bag of dog food at the grocery store. As he struggled to get the bag in his cart, a younger employee came by to help him put the bag in his cart. He checked out in the same lane as me, and I asked him how often he buys that...
by Jeff Slater | Nov 6, 2017 | Marketing Advice, Marketing Start Ups
One of the services I offer clients is small business marketing coaching. It allows me to work with early stage start-up businesses who focus on creating their products or services, not thinking about how customers will learn about their brand. Marketing rarely makes...
