by Jeff Slater | Jan 14, 2018 | Marketing Advice, Marketing Start Ups
A guest post about segmentation from Anna Kayfitz, CEO of StrategicDB. How A Staircase Railings Manufacturing Company Used Segmentation to Drive Sales Up and Cost Down No one would think that segmentation analysis of the sales data of a Staircase Railings...
by Jeff Slater | Jan 11, 2018 | Marketing Advice, Marketing Books, Marketing Start Ups
I know, this sounds like monkey business. In a way, it is. As consumers, we all have excuses to say no to a new product or service. It is too expensive, risky or complicated. They make me give them my credit card and fill out a complicated form. Or, I don’t want to...
by Jeff Slater | Jan 9, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
My wife and I love blueberries, especially when they are big, fat and plump. We can’t get enough of them all year long. We especially love the Gold Cup brand blueberries that connect to us emotionally with little ‘fortune cookie-like’ saying on the outside of the box....
by Jeff Slater | Jan 7, 2018 | Branding Issues, Marketing Advice
Backstory telling is a new lens on storytelling according to Rohit Bhargava’s new book Non-Obvious Trends for 2018. When you go back to a brand’s origin story, you can reconnect the brand to its roots and brew interest. Marketing today is different from the past....
by Jeff Slater | Jan 6, 2018 | Marketing Advice, Personal Stories
On Monday, January 8, 2018, at 8 PM, my daughter Fanny will be on the Cooking Channel’s top show called THE BEST THING I EVER ATE. The episode is all about Life Changers. I’m a little excited! She will tell the story about Wilmington’s premier restaurant called...
by Jeff Slater | Jan 3, 2018 | Marketing Advice, Marketing People
If your company is so convinced that it is exceptional, where is your wild and crazy guarantee? How can you stand out from the crowd by taking away the risk of working with you? Companies love to talk about how good they are at what they do. We are the best at this or...
