by Jeff Slater | Dec 3, 2017 | Branding Issues, Marketing Advice
Remember the girl from high school who always dressed as a witch? A light industrial company in Virginia, selling air filtration systems approached me to help them with their marketing. They were stuck. They weren’t growing. They needed marketing advice and guidance....
by Jeff Slater | Nov 30, 2017 | Branding Issues, Marketing Advice
Marketing writer/consultant Mark Schaefer told this story in a recent interview. He asked his daughter-in-law why she used a local, craft soap instead of Ivory. Ivory has millions of dollars of advertising targeted at her. She replied that she buys the local, craft...
by Jeff Slater | Nov 28, 2017 | Marketing Advice
When you make a product or deliver a service for a very, narrow, focused target – it means you are serving a community. That community already is connected because of a common passion, desire or need. As a marketer, you are bringing something of value to this...
by Jeff Slater | Nov 23, 2017 | Marketing Advice, Marketing People, Personal Stories
I get to speak to lots of students and young marketing professionals working their way through their career. People associate me with the business of marketing, so I get emails and calls from friends, family, and friends of friends – can you give my...
by Jeff Slater | Nov 21, 2017 | Marketing Advice, Personal Stories
I am so thankful for all the love, grace and happiness in my life. Every day, I feel so blessed just to be here at this moment, at this time. Since Thanksgiving 2017 is this week, I thought I would share my appreciation with those of you who read my blog each week....
by Jeff Slater | Nov 20, 2017 | Interesting Brands, Marketing Advice
Isn’t it interesting how one topic can keep coming up over and over again? Several new clients asked a variation of the same question: “Why isn’t our marketing more effective? Why doesn’t it breakthrough the clutter. We create content, but no one is...
