by Jeff Slater | Nov 3, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Dog owners who leave their pets at home during the day are worried. Do their pets feel stressed being locked up inside? What type of anxiety builds up when their dogs can’t play and release their frustration? What if there was a way to manage the dog’s anxiety...
by Jeff Slater | Nov 1, 2017 | Marketing Advice, Marketing People
Many organizations struggle getting sales and marketing aligned and moving in the same direction. It is as if they are both in two separate boats with their oars taking them to different places. My advice don’t row alone. How can you strive to alter this classic...
by Jeff Slater | Oct 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How can you use Amazon’s reach as a core part of starting a food business? Madeline Haydon from Seattle, Washington was lactose intolerant but loved coffee. The choices for creamers for her coffee was filled with sugars and things she didn’t want in her cup of morning...
by Jeff Slater | Oct 25, 2017 | Marketing Advice
Traveling the world during the last few decades, I had only had a few occasions when I lost my suitcase. But it sucked. And for the thousands of suitcases that get lost every day, Samsonite has taken luggage into the 21st century with GeoTrakR. It is a smart,...
by Jeff Slater | Oct 23, 2017 | Marketing Advice
Tradeshows are dead. No one visits them anymore. They are a waste of time. But, American businesses will spend billions on creating tradeshow booths, travel, and entertainment. What are the secrets to tradeshow success? One simple message. As an attendee walks past a...
by Jeff Slater | Oct 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
How far would you go to protect the reputation of your brand? Jeni Britton Bauer, the founder of Jeni’s Splendid Ice Cream, had a booming business making exceptional, artisan ice cream in Columbus, Ohio. She sold through her scoop shops as well as through retailers....
