by Jeff Slater | Dec 14, 2017 | Marketing Advice, Marketing People, Personal Stories
In 2017, I helped several people market themselves for marketing positions. Most of this was pro bono work helping friends or their contacts. I love doing this and feel privileged that people ask for my assistance. Hiring new marketing talent was always something I...
by Jeff Slater | Dec 12, 2017 | Marketing Advice
Often, it is the smallest gesture that connects us with a company or a brand. When you pay attention to a typically unimportant detail, it can be more powerful than the most expensive marketing campaign. If you run a service business like pest control, heating and air...
by Jeff Slater | Dec 10, 2017 | Marketing Advice
Here is a shocking piece of news. Marketing isn’t magic. It isn’t a secret sauce you sprinkle on top of average products and suddenly turn it into sparkling gold. Marketing isn’t something that you can perfectly measure with the precision of a Swiss watch. It isn’t...
by Jeff Slater | Dec 5, 2017 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
If you are looking for marketing advice filled with best practices, I can’t help you. Marketing challenges like most business problems can get stuck in average solutions when you look at what everyone else does. Do you want to be the average of all businesses in your...
by Jeff Slater | Dec 3, 2017 | Branding Issues, Marketing Advice
Remember the girl from high school who always dressed as a witch? A light industrial company in Virginia, selling air filtration systems approached me to help them with their marketing. They were stuck. They weren’t growing. They needed marketing advice and guidance....
by Jeff Slater | Nov 30, 2017 | Branding Issues, Marketing Advice
Marketing writer/consultant Mark Schaefer told this story in a recent interview. He asked his daughter-in-law why she used a local, craft soap instead of Ivory. Ivory has millions of dollars of advertising targeted at her. She replied that she buys the local, craft...
