by Jeff Slater | Dec 19, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing Books
Try this experiment for me. Go to your spice drawer or cabinet. Take out the cinnamon. Smell it. I know, it is a wonderful fragrance that reminds you of cookies, childhood and happy time. Everyone has it in their kitchen. Cinnamon is one of the two most commonly used...
by Jeff Slater | Dec 17, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
This is the time of year we get solicited by charities to make donations. From Instagram ads to snail mail letters, there is no shortage of worthy causes seeking support for everything from ending world hunger like Rise Against Hunger to Charity Water to Pencils for...
by Jeff Slater | Dec 14, 2017 | Marketing Advice, Marketing People, Personal Stories
In 2017, I helped several people market themselves for marketing positions. Most of this was pro bono work helping friends or their contacts. I love doing this and feel privileged that people ask for my assistance. Hiring new marketing talent was always something I...
by Jeff Slater | Dec 12, 2017 | Marketing Advice
Often, it is the smallest gesture that connects us with a company or a brand. When you pay attention to a typically unimportant detail, it can be more powerful than the most expensive marketing campaign. If you run a service business like pest control, heating and air...
by Jeff Slater | Dec 10, 2017 | Marketing Advice
Here is a shocking piece of news. Marketing isn’t magic. It isn’t a secret sauce you sprinkle on top of average products and suddenly turn it into sparkling gold. Marketing isn’t something that you can perfectly measure with the precision of a Swiss watch. It isn’t...
by Jeff Slater | Dec 5, 2017 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
If you are looking for marketing advice filled with best practices, I can’t help you. Marketing challenges like most business problems can get stuck in average solutions when you look at what everyone else does. Do you want to be the average of all businesses in your...
