by Jeff Slater | Mar 4, 2018 | Marketing Advice
Marketing is like a slow-acting medicine. It isn’t going to relieve your headache instantly. It can’t immediately fix all of your problems. You are going to have to invest over time to get potential customers aware, interested and engaged. And marketing isn’t...
by Jeff Slater | Mar 1, 2018 | Branding Issues, Marketing Advice
A common challenge I observe among new clients I work with is that they haven’t built any drip into their marketing. They do a marketing effort for a few weeks and then stop. There isn’t any persistent and regular flow of information. What is drip marketing?...
by Jeff Slater | Feb 27, 2018 | Marketing Advice
In the consulting world, I do a lot of discovery interviews with employees who work at companies to try and peel back the layers of the onion. My technique is structured to allow me to help me draw a picture of the situation and how a refreshed approach may help....
by Jeff Slater | Feb 25, 2018 | Marketing Advice, Marketing Books, Marketing People
In a recent interview, David Horsager, CEO from The Trust Edge Leadership Institute spoke about a survey conducted with 6,000 employees across different businesses and countries. Why are some leaders able to steer their team in the right direction with a steady hand...
by Jeff Slater | Feb 22, 2018 | Marketing Advice, Marketing People
In a podcast called Convince & Concert with Jay Baer about Social Media called Social Pros, there was a fascinating conversation with Joey Coleman, Chief Experience Composer at Design Symphony. Joey runs a consulting firm focused on customer retention. In the...
by Jeff Slater | Feb 20, 2018 | Interesting Brands, Marketing Advice, Marketing People
There is only one valid definition of business purpose: to create a customer… Because it is its purpose to create a customer, any business enterprise has two — and only these two—basic functions: marketing and innovation… Peter Drucker, Legendary Management...
