by Jeff Slater | Feb 18, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1970, my father told me that I needed to get a job to help pay for gas and insurance on my new car. I planned to buy a car with my bar mitzvah money. In his understated way, Dad was trying to teach me a lesson about appreciating the value of money, hard work and...
by Jeff Slater | Feb 15, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
Marketing professionals look in the mirror and have reflections filled with angst over their competition. They watch with great anticipation to see what they will do next, how they respond to market changes and they get obsessed about how they price their products. Of...
by Jeff Slater | Feb 13, 2018 | Marketing Advice, Personal Stories
For more than twenty years, I have been getting my haircut at the same place not far from my home. Lindsay, who cuts my hair today is both talented and a pleasure to connect with every six weeks. She knows how I like my haircut and we always talk about food, cooking,...
by Jeff Slater | Feb 8, 2018 | Branding Issues, Interesting Brands, Marketing Advice
Marketing requires energy, excitement, and teasing. The movie industry understands this better than most and has used trailers to help gain awareness and anticipation. Marketers don’t often think like Hollywood, and they are missing an important tactic. Almost a third...
by Jeff Slater | Feb 6, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Over coffee, a colleague was sharing a story of a recent marketing experience. A recent campaign failed, and everyone was licking their wounds wondering what went wrong. I asked for their word. Jonathan didn’t know what I meant. What word is the center of the core of...
by Jeff Slater | Feb 4, 2018 | Marketing Advice, Personal Stories
I don’t like repeating myself, but sometimes it is necessary. Consultants from all disciplines need to conduct discovery sessions to help them understand the challenges a company faces. Through open-ended questions, insights can emerge the will help define the problem...
