by Jeff Slater | Mar 27, 2018 | Marketing Advice
There is no substitute for in-person events to build a deep relationship with the people you are trying to serve with your marketing. Whether they are current or new customers, influencers or people who can support your efforts, no amount of digital marketing...
by Jeff Slater | Mar 25, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
Everyone has a competitor. As hard as we try, almost every business and product is compared to another company or brand. The challenge is to be prepared to explain, how are you different in a way that matters to your audience. Several months ago, a client needed help...
by Jeff Slater | Mar 22, 2018 | Interesting Brands, Marketing Advice, Marketing People
You can market a product by making up a story and screaming it to a disinterested audience. Or, like UR Bath & Body, you can hire women in crisis to be part of your workforce and create a meaningful WHY behind your brand. Marketing doesn’t need to focus on the...
by Jeff Slater | Mar 20, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
For this to be true, what needs to happen? When I start to work with a new business looking for marketing advice, we often start by me asking them to make it clear, what exactly is their goal for the next 18 months. We want new customers to stay with us longer. We...
by Jeff Slater | Mar 18, 2018 | Branding Issues, Marketing Advice
Go to a website you have never visited. Set your timer on your phone to 8 seconds. Browse the site. When the buzzer goes off, can you tell what that company featured on that website does? Customers quickly view most marketing materials at a glance. A quick look at a...
by Jeff Slater | Mar 15, 2018 | Marketing Advice
Three years ago, I walked into a business that felt like it was 1982. The office staff had older computers on their desk, but their business model hadn’t changed in at least 30 years. They did just about everything the same way as when they started in the late...
