by Jeff Slater | Aug 16, 2018 | Marketing Advice
In consulting with new clients, I often hear them ask me what the return on investment will be for my recommended marketing approach. Of course, this is a reasonable question, but I like to ask them how they calculate the return on investment for other activities like...
by Jeff Slater | Aug 14, 2018 | Marketing Advice, Personal Stories
When you spend money on marketing activities, your goal is to gain someone’s attention. You want to share information about a new product or service. Whatever the tactic, you are communicating about the problem that you can solve. But how can you stand out from the...
by Jeff Slater | Aug 12, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
When I first learned about a company selling wine condoms, I wondered who needs a condom soaked or scented in wine? And what would the alcohol do to the product? But as I read further about this startup, I realized that this company had come up with a novel method to...
by Jeff Slater | Aug 9, 2018 | Marketing Advice
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
by Jeff Slater | Aug 7, 2018 | Marketing Advice, Personal Stories
While on vacation in Hawaii, my wife Ra El and I got to housesit. Our daughter Sarah’s colleague was away and we could stay at their lovely home for free if we took care of Murphy. Murphy Cupid Maloney was a 6-month old mastiff puppy that weighed in at around 60...
by Jeff Slater | Aug 5, 2018 | Marketing Advice
I needed to replenish my supply of Bayer Aspirin. I walked into my local Walgreen Pharmacy anxious to walk out quickly. In the aisle labeled pain reliever was a wall of more than 2,500 products. Blue packages, red packets, multi-colored packages and everything in...
