by Jeff Slater | Jun 28, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
In a recent interview, Zip Recruiter’s CEO and founder Ian Siegel said that they eliminate features on their website that aren’t used by more than 50% of their users every year. Their goal is to enhance their customer’s experience. They don’t want to lose sight of...
by Jeff Slater | Jun 26, 2018 | Marketing Advice, Personal Stories
This past month, I witnessed three examples of clients or colleagues following a simple marketing tip I shared with them to help them achieve their goals. I called it Vitamin N(etwork) and has to do with reconnecting. One person was thinking about switching careers...
by Jeff Slater | Jun 24, 2018 | Foodpreneurs, Marketing Advice, Marketing People
In 1979, I bought my first 5-gallon container of 5-fold pure Madagascar vanilla from David Michael, a flavoring company in Philadelphia started in 1896. This high-quality vanilla was one of the secret ingredients in making Rachel’s Brownies, the sinfully delicious...
by Jeff Slater | Jun 21, 2018 | Foodpreneurs, Marketing Advice
What happens when a robot replaces the chef in the kitchen? Spyce, a Boston-based business is the genius of four MIT graduates and foodpreneurs who believed there was a way to eat healthy at an affordable price point. Starting at $7.50, a healthy meal is developed by...
by Jeff Slater | Jun 19, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
When Danish entrepreneur Michael Stausholm learned about a Kickstarter-funded campaign by MIT students, he sharpened his pencil to gain the distributions rights. That’s how sprout grew from a seed. Stausholm was involved in sustainability products for most of...
by Jeff Slater | Jun 17, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
A marketing plan is a lot like scaling a mountain and should answer three questions: Where are we now? Where is our brand’s today’s – what is the current situation? Where are we going? The direction must align with the business’ vision and mission. How will we get...
