by Jeff Slater | Jun 14, 2018 | Marketing Advice, Personal Stories
When I brought my damaged suitcase to a new shoe and luggage repair store, I didn’t expect to find a marketing lesson in customer service and pricing. I’m so glad I didn’t read the online reviews first. They were terrible. The owners, an older Asian...
by Jeff Slater | Jun 12, 2018 | Branding Issues, Marketing Advice
A word exists in the marketing lexicon called attribution. How do you attribute an action to an activity? For example, let’s say we had a marketing campaign consisting of billboards, email, websites, tradeshows and public relations. How can you attribute a sale to one...
by Jeff Slater | Jun 10, 2018 | Foodpreneurs, Marketing Advice, Marketing People
When Maggie Kane was a young girl, she had a passion for helping others. She wondered why was she so fortunate to have an abundance of healthy food while others in her community could go to bed hungry. She loved to volunteer as a child with her mom at soup kitchens or...
by Jeff Slater | Jun 3, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
A client wanted to find a way to meet with buyers in the food industry and be remembered. They had a brand that offered Tom’s style, one-for-one approach. For every one of their products purchased, they donated one to a family in need. They asked me to help them...
by Jeff Slater | May 29, 2018 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
Client: Can you help my startup market a revolutionary new cleaning agent? Me: Maybe. Who is your target? Client: Everyone. Me: Then I can’t help. If you want my help, let’s narrow your target and become much more specific? Client: But why would I want to leave...
by Jeff Slater | May 27, 2018 | Branding Issues, Marketing Advice, Personal Stories
Can you emphasize a statistic, number or fact about your brand that competitors ignore? I don’t often think about an air spray freshener regarding hours of odor-free living. I think of the 6 oz in the spray. But the folks at Glade emphasized how long you’ll experience...
