by Jeff Slater | Jul 15, 2018 | Branding Issues, Marketing Advice, Personal Stories
Brands have to wrestle with reality and its perception every day. Products can be positioned as fake, artificial or nasty by competitors causing brand managers to be on the defense and reactive. Or, products can be positioned as authentic, real and good by your brand...
by Jeff Slater | Jul 12, 2018 | Branding Issues, Marketing Advice
As Seth Godin reminded me this week, we all have an origin story. Superman had his story about coming from Krypton and Ben & Jerry have told their tale about taking a correspondence course to learn how to make ice cream. These origin stories are a vital part of...
by Jeff Slater | Jul 10, 2018 | Branding Issues, Marketing Advice
From time to time, I’ll get questions from readers about marketing issues. Some are basic, and some are incredibly complex. This post will answer a few of these inquiries. What is the difference between marketing and branding? Janice from Portland, Oregon...
by Jeff Slater | Jul 8, 2018 | Marketing Advice, Personal Stories
I’m not particularly handy so going into Home Depot is a bit daunting to me. But I knew I needed to replace a leaky faucet in the kitchen and required some faucet and plumbing advice. Like most purchases these days, I did my research online so that I knew what...
by Jeff Slater | Jul 3, 2018 | Marketing Advice, Marketing Start Ups
I spoke at a conference for small business owners who were looking for advice on where to spend marketing dollars. There were about 150 businesses together looking for some sage marketing advice. After my presentation, we had twenty minutes for the audience to ask...
by Jeff Slater | Jul 1, 2018 | Marketing Advice, Marketing People, Personal Stories
A Balance Sheet of Human Equity Fifteen years ago, I was interviewed to be the President of a well-known specialty Jewish bakery company called Manischewitz. The job was in New York, and I was living in North Carolina. By happenstance, my father’s college roommate,...
