by Jeff Slater | Aug 7, 2018 | Marketing Advice, Personal Stories
While on vacation in Hawaii, my wife Ra El and I got to housesit. Our daughter Sarah’s colleague was away and we could stay at their lovely home for free if we took care of Murphy. Murphy Cupid Maloney was a 6-month old mastiff puppy that weighed in at around 60...
by Jeff Slater | Aug 5, 2018 | Marketing Advice
I needed to replenish my supply of Bayer Aspirin. I walked into my local Walgreen Pharmacy anxious to walk out quickly. In the aisle labeled pain reliever was a wall of more than 2,500 products. Blue packages, red packets, multi-colored packages and everything in...
by Jeff Slater | Jul 31, 2018 | Branding Issues, Interesting Brands, Marketing Advice
My friend Mark Schaffer wrote another exciting post about influencer marketing last week. He suggested that advertising is in decline and consumers are moving away from all forms of ads that interrupt content or programming. He also indicated that influencer marketing...
by Jeff Slater | Jul 29, 2018 | Marketing Advice, Personal Stories
As a graduate student in 1976 at Annenberg’s School of Communication at The University of Pennsylvania, I immersed myself in daily intellectual challenges. Surrounded by ridiculously smart people with undergraduate degrees in anthropology, sociology, linguistics,...
by Jeff Slater | Jul 19, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business....
by Jeff Slater | Jul 17, 2018 | Marketing Advice
A value proposition isn’t a mystery. I’m working with a client on developing a statement of their value proposition. I love this type of opportunity because it forces me to read, learn, think and discuss an important strategic topic. Best of all, it requires a...
