by Jeff Slater | Mar 12, 2019 | Branding Issues, Marketing Advice
By screaming with a megaphone, I can get the attention of a thousand people. Trust is different. You build trust, one person at a time. Trust requires creating a relationship slowly with a small number of people. You have to do more listening. Success no longer comes...
by Jeff Slater | Mar 10, 2019 | Marketing Advice
When Sam Nasserian went out to restaurants in the San Francisco area, he had one main complaint. Every restaurant was so damn loud he could never hold a conversation with friends. Was he the only person not enjoy his dining experience because of the ear-popping noise?...
by Jeff Slater | Mar 7, 2019 | Marketing Advice, Marketing Start Ups
I like to focus on strategic marketing challenges. But I also enjoy getting my hands dirty in marketing tactics. The following are three tactical tips that might pair well with your marketing efforts, help you get noticed and enhance how you connect with new...
by Jeff Slater | Mar 3, 2019 | Marketing Advice
If you could sit with your best customers over a glass of wine or in an informal setting, you might learn something important about why they keep buying from you. They might tell a story that isn’t what you anticipated. Their storytelling might teach you how to better...
by Jeff Slater | Feb 26, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
What if instead of buying a plastic bottle of soap, dishwashing liquid or laundry detergent, you got a refill delivered to your front door? And what if that product was made without harsh chemicals but was still effective at cleaning? Say hello to cleancult. They want...
by Jeff Slater | Feb 24, 2019 | Foodpreneurs, Marketing Advice, Personal Stories
In 1978, my father, Jack Slater explained to my wife and me about one of the basics principles of business. At the time, we were clueless about the idea he explained to us, but we were growing our wholesale bakery called Rachel’s Brownies, and his wisdom was...
