by Jeff Slater | Jan 29, 2019 | Branding Issues, Marketing Advice
Scott Galloway, an NYU Stern School of Business marketing professor, talks about companies starting to ‘value signal.’ On their podcast called Pivot, he and Kara Swisher cover technology, brands, and predictions. Galloway is one of my favorite marketing thought...
by Jeff Slater | Jan 27, 2019 | Branding Issues, Marketing Advice
I remember learning about the industrial economy in high school. The teacher talked about how the world went from an agrarian economy to an industrial one because of machines and factories. Farmers became factory workers. We learned about the cotton gin, the steam...
by Jeff Slater | Jan 24, 2019 | Marketing Advice, Personal Stories
This is a guest post by Tony Paixão, my son-in-law about lessons learned during his unusual job search and the successful results. If you are unhappy at work and want something that aligns with your passions, Tony’s experience can help. You might get a few...
by Jeff Slater | Jan 20, 2019 | Marketing Advice, Marketing People
Running into the post office to mail a package, the woman behind the desk told me to please fill out the survey with the link at the bottom of the receipt to help improve their service. I then went into Bed, Bath & Beyond to pick up a few replacement tools for the...
by Jeff Slater | Jan 17, 2019 | Branding Issues, Interesting Brands, Marketing Advice
We all have loved ones who have passed on and are no longer with us. We miss some of them dearly because they had such a compelling impact on our life. Another person can’t replace their influence on you and you know you will miss them forever. But would your...
by Jeff Slater | Jan 15, 2019 | Marketing Advice, Marketing Books, Marketing Start Ups
There is a misconception about what is marketing and when you should turn it on. Like raising a child, marketing is a daily activity and it never ends. Marketing isn’t something that you add to your business. It is the everyday activity of what you say to your...
