by Jeff Slater | Feb 12, 2019 | Marketing Advice
Several weeks ago, I spoke with a new client who was impressed with my history and accomplishments. My ego was flattered, but I felt compelled to share with him details of my marketing mistakes and the lessons learned from those experiences. I write three blogs a week...
by Jeff Slater | Feb 10, 2019 | Marketing Advice, Marketing Books, Marketing People
A guest blog by Pamela N. Danziger, author of Meet the HENRYs: The Millennials that Matter Most For Luxury Brands The luxury market is undergoing a radical transformation. The traditional pillars of marketing luxury brands around status and exclusivity have given way...
by Jeff Slater | Feb 7, 2019 | Marketing Advice
Simon Griffith and his friends decided to start a non-profit to help improve sanitation in the third-world. Most people are creating non-profits that raise funds and use those contributions to send help. But Simon and his friends wanted to answer the question – Who...
by Jeff Slater | Feb 5, 2019 | Advertising, Marketing Advice
Being a smart and frugal kind of guy, Michael bought a dozen roses for his sweetheart several days before Valentines Day. He was so efficient in his effort, and he couldn’t wait to tell his girlfriend about his savings. When he gave the flowers to his girlfriend a few...
by Jeff Slater | Feb 3, 2019 | Branding Issues, Marketing Advice
Have you watched Marie Kondo’s show on Netflix called Tidying Up? In the show, Marie and her translator go through people’s home to help them organize their things like clothes, kitchen goods, and garages. She dumps all their belongings in one place. Then she asks...
by Jeff Slater | Jan 31, 2019 | Marketing Advice, Marketing People, Marketing Start Ups
1. Every company tries to do too much. Do less. Become more focused. Go deep into one industry or serve a narrow set of consumers or customers. Say no to tangents that distract you and your organization. 2. Dig deeper into understanding what business you are in. Are...
