by Jeff Slater | Mar 26, 2019 | Marketing Advice, Marketing Start Ups
One of my 2019 projects involves solving a complex challenge for a client. I knew that I could come up with a lot of exciting options, but I wanted to ensure that I had a ‘devil’s advocate’ on the review team who would keep challenging my approach, my idea and my...
by Jeff Slater | Mar 24, 2019 | Marketing Advice
Michael owns a small technology business in Utah. As a regular reader of my blog posts, he reached out to ask for some help as he is a first-time entrepreneur and CEO. He told me that his days feel so scattered and that he needed some coaching on how to get better...
by Jeff Slater | Mar 21, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
How many hats do you wear at your startup? Josh runs a small technology firm near Research Triangle Park in North Carolina. When we met for lunch, he shared with me the marketing challenges facing him and how he can’t figure out a solution. I asked him to describe a...
by Jeff Slater | Mar 19, 2019 | Marketing Advice
Twenty years ago, I used to trek to a Blockbuster, to rent movies begrudgingly. I hated how they did business, but I liked the convenience of watching movies at home. In early 2000, Blockbuster earned $800 million dollars in late fees pissing off every customer but...
by Jeff Slater | Mar 17, 2019 | Marketing Advice, Marketing Books
How do you ask a question when you are in a business meeting or with family? Listening to a recent podcast called Creative Confidence sponsored by Ideo, the design thinking folks, got me wondering about my approach. They interviewed a questionologist named Warren...
by Jeff Slater | Mar 14, 2019 | Marketing Advice, Personal Stories
When AAA came to my Mom’s house to jump start or replace the battery in her car, and the young serviceman couldn’t find her battery, I knew something was wrong. I politely said, aren’t you trained to start batteries? He told me that every car is different. That...
