by Jeff Slater | Jan 13, 2019 | Branding Issues, Marketing Advice
What If you were standing in front of someone who is the perfect prospect for your product or service. If you had ten seconds, what would you tell them that would make them say, tell me more. How would you explain how you can change their life for the better, solve...
by Jeff Slater | Jan 10, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
If you moved to a new city, you might not know anyone. How will you feel welcomed? How would you find a community of new friends? Somehow, you’ll need to make friends. If you are into yoga or bowling, you might find a place where others are hanging out who like to...
by Jeff Slater | Jan 8, 2019 | Marketing Advice, Marketing Start Ups
An email popped up in my inbox yesterday from a friend who is starting a new business. She was so excited about the prospects of using her expertise to help create value in a specific industry with her services. She came up with a cool website with hip graphics and a...
by Jeff Slater | Jan 6, 2019 | Marketing Advice
When leading a brainstorming session, you can move the conversation in two directions – convergent or divergent. DIVERGENT THINKING: The divergent session allows you to be more open-ended, with fewer restrictions, constraints, and limitations. This type of...
by Jeff Slater | Jan 3, 2019 | Marketing Advice, Marketing Start Ups
Whether you are cutting up an onion or knocking down a tree, the best advice is the same. Spend most of your time sharpening your tool. Marketing strategy is about tool sharpening. You want crisp, clear, cutting-edge clarity to make sure that every action you take is...
by Jeff Slater | Jan 1, 2019 | Marketing Advice
The new CEO wandered around the office. He was handing out a card to every associate. On it, it says, “This card entitles the bearer to take a calculated risk. I want you to go out on a limb and try something that isn’t safe or easy. Make it a small test of the idea,...
