by Jeff Slater | Jul 6, 2015 | Interesting Brands, Marketing Advice
Imagine becoming the hero to your target audience. Could you find help them at a moment when your target audience are in need of assistance and your brand and product saves the day? Mini Cooper did this in a brilliant way and it offers lessons to marketing...
by Jeff Slater | Jul 3, 2015 | Interesting Brands, Marketing Advice, Marketing People
Businesses need to grow. Like anything that stands still, it loses energy if it isn’t moving forward. Owners, general managers and sales managers have to find ways to connect to new prospects, in new geographies or at different parts along the value chain. You...
by Jeff Slater | Jun 29, 2015 | Advertising, Interesting Brands, Marketing Advice
In three different discussions this past week, the answer to a marketing question from clients and friends was Facebook advertising. One client was looking to test some new product names in front of a very specific audience. Another marketing professional wanted to...
by Jeff Slater | Jun 26, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
Whole Foods, a brand I greatly admire, feels a challenge in their markets and in the stock market. Their growth isn’t what it was, and they often have to overcome the burden of the ‘whole paycheck’ image. So they recently announced that they would offer a new type of...
by Jeff Slater | Jun 22, 2015 | Interesting Brands, Marketing Advice, Personal Stories
Starting any business is difficult. There are so many things you must do. But, there are an equal amount of things you shouldn’t do. Nine things NOT TO DO if you start a food business. Don’t ask your friends and family for their opinion about the product. They...
by Jeff Slater | Jun 19, 2015 | Interesting Brands, Marketing Advice, Marketing People
Imagine a retail clothing store that reacts to trends within days instead of quarters? What can your business learn from Zara, and the brilliant retailer, Amancio Ortega? Ortega is said to be worth $72 billion dollars and just behind Bill Gates as world’s richest...
