by Jeff Slater | Feb 10, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine having unlimited flights for one price? Think of Netflix in the air. All you can fly is an idea that is taking off in California through SurfAir. With 90 daily flights to 11 cities in California, this four-year-old upstart is disrupting air travel. If you are...
by Jeff Slater | Feb 8, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Koh Ohsedo, the founder of Blanc de Bleu Cuvee Mousseux created a very simple category of one. How could he own one specific occasion with his sparkling beverage? His target was weddings, and his approach was to focus on something blue, in your magical moment. Some...
by Jeff Slater | Feb 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Jars, boxes, and bottles sitting on a grocery shelf have a hard time laughing, crying or sharing emotions. They sit quietly all lined up in a row, tucked away, and waiting for someone to pay attention and to pop them into a shopping cart. These inanimate objects can’t...
by Jeff Slater | Feb 1, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Do your customers do your marketing for you? Do they have any motive to tell your story? Recently, I wrote about Bucketfeet, a company who has built their marketing story into every pair of sneakers they sell. A community of artists creates the design and those chosen...
by Jeff Slater | Jan 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Did you know that McDonald’s buys 5% of all the eggs produced in the United States? Considering that they sell so many McMuffins, you would think that they would have listened to their customers who for years ask them to extend the hours of breakfast at their stores....
by Jeff Slater | Jan 20, 2016 | Advertising, Foodpreneurs, Interesting Brands
Chipotle announced that they would be closing their stores on February 8th for one day to train their employees on food safety. They could have spent millions of dollars on paid media, but took the route of action, not advertising. This approach to face their problem...
