by Jeff Slater | Feb 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Jars, boxes, and bottles sitting on a grocery shelf have a hard time laughing, crying or sharing emotions. They sit quietly all lined up in a row, tucked away, and waiting for someone to pay attention and to pop them into a shopping cart. These inanimate objects can’t...
by Jeff Slater | Feb 1, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Do your customers do your marketing for you? Do they have any motive to tell your story? Recently, I wrote about Bucketfeet, a company who has built their marketing story into every pair of sneakers they sell. A community of artists creates the design and those chosen...
by Jeff Slater | Jan 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Did you know that McDonald’s buys 5% of all the eggs produced in the United States? Considering that they sell so many McMuffins, you would think that they would have listened to their customers who for years ask them to extend the hours of breakfast at their stores....
by Jeff Slater | Jan 20, 2016 | Advertising, Foodpreneurs, Interesting Brands
Chipotle announced that they would be closing their stores on February 8th for one day to train their employees on food safety. They could have spent millions of dollars on paid media, but took the route of action, not advertising. This approach to face their problem...
by Jeff Slater | Jan 18, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Here are several warning signs that your brand may need a makeover. And I don’t mean adding eyeliner, lipstick and hair frosting. If you suffer from one of these issues, you are weakening your brand. Signs Your Brand Needs a Marketing Makeover You have inconsistencies...
by Jeff Slater | Jan 15, 2016 | Advertising, Interesting Brands, Marketing Advice
Your customers are not all the same. They may need to hear different messages based on the story they want to tell themselves. Most businesses have several segments of customers, each having a different need and who desire a different type of offering. Successful...
