by Jeff Slater | Feb 29, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine how difficult it would be to get around if you were in a wheelchair. Driving would become so much more complicated because cars were created for people who could use their legs to move between an accelerator and a brake. Then along comes Kenguru, the Hungarian...
by Jeff Slater | Feb 26, 2016 | Advertising, Interesting Brands, Marketing Advice
When you have a good, better and best brand strategy like Toyota, you need many degrees of separation. Toyota needed Lexus to be much more expensive and sold by exclusive dealers not associated with the Toyota brand. Walk into a Lexus dealer and you’d never known the...
by Jeff Slater | Feb 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
It started with a desire by two Swedes to spread a little happiness through an everyday object. Their theory was simple: Socks = Happy. Enter Mikael Söderlindh, the CEO of Happy Socks who worked in advertising for a decade and his buddy Viktor Tell. They wanted to...
by Jeff Slater | Feb 17, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Bill, Judy, and Bobby Edwards have a business based in St. George, Utah. Their tagline is Poop Better™. I’m not kidding. They are the inventors of the Squatty Potty, a stool designed to help you eliminate stools. It all began when Judy had some problems with...
by Jeff Slater | Feb 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Could you wait two years for a knife that is only made for you? Apparently Luke Snyder and David Van Wyk from Bloodroot don’t mind that you have to wait 41 months to buy a knife for $575. They are making it just for your hand. In this world of instant, microwave...
by Jeff Slater | Feb 12, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Having a problem helps if you want to start a business. Your problem can allow you to understand the gaps in a category without a lot of fancy market research. You have insights that are first-hand and clear. Yeti brand coolers is a perfect example of this phenomena....
