by Jeff Slater | Oct 19, 2025 | Foodpreneurs, Marketing Advice
I’m living proof that what I’m writing about is valid. For 13 years, my wife and I owned a bakery specializing in brownies. Rachel’s Brownies. One SKU – hyper-focused on one type of baked good but made exceptional through our focus. We built a successful brand,...
by Jeff Slater | Oct 5, 2025 | Foodpreneurs, Marketing Advice
In the crowded world of natural peanut butter, where countless brands vie for shelf space with their earnest brown jars and wholesome messaging, One Trick Pony has done something remarkable. They’ve taken what many consider a category weakness. This annoying oil...
by Jeff Slater | Sep 14, 2025 | Foodpreneurs, Marketing Advice
When entrepreneur Mark Celmer and his business partner, Dean O’Brien, set out to create FAB Butter, they weren’t just developing another food product—they were solving one of the most pressing safety challenges facing America’s schools today. Kids love peanut...
by Jeff Slater | Sep 1, 2025 | Foodpreneurs
The food industry is experiencing its most dramatic shake-up in decades, and the casualties are mounting among traditional powerhouses. While billion-dollar corporations with vast R&D budgets and distribution networks should theoretically dominate innovation,...
by Jeff Slater | Aug 24, 2025 | Foodpreneurs, Marketing Advice
How The CRUMBL Cookie Crumbles into a Billion Dollar Brand I want to walk you through one of the most irresistibly instructive origin stories I’ve come across in the food and beverage world: the rise of Crumbl, the cookie company that baked its way into modern brand...
by Jeff Slater | Aug 17, 2025 | Foodpreneurs, Marketing Advice
My good friend Mike Schall mentioned a brand that I should keep my eye on in 2024. He said, “This brand is worth your attention.” And like most things I hear from Mike, he was right. When Winston Alfieri and Troy Bonde were just 20 and 21, they made a bold bet on...
