by Jeff Slater | Aug 10, 2025 | Foodpreneurs, Marketing Advice
Celebrity-backed brands are a dime a dozen. We’re living in the golden age of “famous face meets CPG startup.” Some work, many fizzle, and most settle into the background noise of Instagram swipe-ups and paid partnerships. But Once Upon a Farm, the fresh baby and...
by Jeff Slater | Aug 3, 2025 | Foodpreneurs, Marketing Advice
The energy drink aisle has long been a testosterone-fueled battlefield of aggressive branding, extreme sports imagery, and messaging that screams “NOT FOR WOMEN.” Walk down any beverage aisle and a sea of black cans will confront you with lightning bolts,...
by Jeff Slater | Jul 20, 2025 | Foodpreneurs, Marketing Advice
Having watched countless food startups rise and fall over the years, I’ve noticed patterns in their failures that are both heartbreaking and preventable. The food industry might seem approachable—everyone eats—but it’s riddled with hidden complexities that...
by Jeff Slater | Jul 13, 2025 | Foodpreneurs, Marketing Advice
From Technology to Market: How Ripple Built a Business Model That Works In the world of food technology startups, numerous companies burn through venture capital in their pursuit of the next big thing. They develop impressive technology, create beautiful pitch decks,...
by Jeff Slater | Jul 6, 2025 | Foodpreneurs, Marketing Advice
Why Matcha Took Off: The Cultural, Wellness, and Brand Catalysts Behind Its Green Surge: How a Green Powder Turned to Gold I’m always curious about how certain products go from niche to near-mainstream. One of the most compelling examples in the past decade is matcha....
by Jeff Slater | Jun 22, 2025 | Foodpreneurs, Marketing Advice
Ten Entrepreneurial Food Brands Making Big Moves in Grocery Stores Right Now Starting a food brand is exciting but also a high-risk endeavor. One of the biggest challenges lies in the capital-intensive nature of food production and distribution. Unlike digital...
